Search is changing, again. And this time, it’s not just a tweak to rankings or another core update. It’s bigger. Smarter. And frankly, more exciting. AI-powered results, like Google’s AI Overviews and Bing Copilot, are transforming how people discover content. They don’t just show a list of links. They answer the question up front, often
The days of traditional fundraising as the primary revenue stream for charities are fading away. With digital devices playing an increasingly dominant role in our lives, non-profits must now adapt and innovate to maintain relevance.
Preparing your charity for a digital future Read More »
The internet is a powerful tool, but it comes at an environmental cost. Every website, every search, and every stream requires energy-often generated from fossil fuels. At Xanthos Digital, we believe in creating a better, more sustainable web, which is why we’re thrilled to announce that we are now a Green Web Foundation-verified green hosting
We’re a Verified Green Hosting Provider! Read More »
In today’s dynamic digital landscape, a robust online presence isn’t a luxury for educational institutions – it’s essential. Pay-per-Click (PPC) advertising offers a powerful tool to reach your target audience directly, driving valuable traffic to your website and increasing applications or enquiries. This guide explores key PPC strategies to maximise your impact: Defining your goals
The ultimate Pay-per-Click (PPC) guide for schools and educational institutions Read More »
In the ever-changing digital landscape we exist in today, having a solid online presence isn’t a luxury for educational institutions anymore – it’s a necessity. Search Engine Optimisation (SEO) plays a significant role in attracting new prospective students and parents, as well as improving your institution or business’ overall visibility. This article explores the key
The ultimate SEO guide for schools and educational institutions Read More »
Whether you’re a skilled marketer or just stepping into the digital arena, having a digital marketing glossary at your disposal can come in handy. With dozens of acronyms, metrics, tools, and techniques, and new technologies introduced all the time, our comprehensive glossary for SEO and PPC is your go-to resource. Save and share with others
PPC and SEO acronym glossary Read More »
As Xanthos Digital Marketing celebrates its 20-year anniversary, even looking back on the past 20 years shows us how far we’ve come in the UK and across the world when it comes to technology…
20 years of evolving tech: effects on consumer behaviour & digital marketing Read More »
Xanthos Digital Marketing is celebrating its 20th anniversary this year in 2022.
Xanthos Digital Marketing is 20 Years Old! The Story So Far… Read More »
Instagram has become the go-to social media platform for millions around the world. With the might of Meta and Facebook behind it, it’s become a behemoth in the social media realm. So why learn how to run Instagram ads? There are many, many reasons why your business or brand can benefit from advertising on Instagram,
Why use Instagram for advertising? 5 Key Benefits of Instagram Ads Read More »
It is no marketing revelation that social media is a hugely influential marketing platform. Yet, the belief that social media marketing is only for B2C companies, even now, is keeping B2B companies from getting the most for their business communication and collaboration. B2B is all about long-term relationship building and, to initiate these relationships,
B2B Social Media Myths Debunked: Why B2B Companies Need Social Media Read More »
