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In today's dynamic digital landscape, a robust online presence isn't a luxury for educational institutions – it's essential. Pay-per-Click (PPC) advertising offers a powerful tool to reach your target audience directly, driving valuable traffic to your website and increasing applications or enquiries....

In the ever-changing digital landscape we exist in today, having a solid online presence isn’t a luxury for educational institutions anymore – it’s a necessity. Search Engine Optimisation (SEO) plays a significant role when it comes to getting new prospective...

Whether you’re a skilled marketer or just stepping into the digital arena, having a digital marketing glossary at your disposal can come in handy. With dozens of acronyms, metrics, tools and techniques, and new technologies introduced all the while, our...

As Xanthos Digital Marketing celebrates its 20-year anniversary, even looking back on the past 20 years shows us how far we’ve come in the UK and across the world when it comes to technology...

Xanthos Digital Marketing is celebrating its 20th anniversary this year in 2022.

Instagram has become the go-to social media platform for millions around the world. With the might of Meta and Facebook behind it, it’s become a behemoth in the social media realm. So why opt to choose to advertise on Instagram?...

It is no marketing revelation that social media is a hugely influential marketing platform. Yet, the belief that social media marketing is only for B2C companies, even now, is keeping B2B companies from getting the most for their business communication...

As of July 26, Google began rolling out a link spam update which would continue to roll out over the following 2 weeks. This Google algorithm update targets links deemed to be spammy. As ever, Google is looking to improve...

April 2021 saw internet sales as a percentage of total retail sales drop down to 29.4%. In March this figure was 32.8%, but it is an understandable drop as restrictions are lifted and normality begins to return to the daily...

“They collect thousands of pieces of information about you to create a digital profile that they sell to others…This has been happening without your knowledge or permission. Your information is for sale. You have become the product.” Above was taken...

Google announced a new algorithm update which aims to promote high-quality product reviews in the search results by identifying which reviews offer more to shoppers.. Any posts which are single reviews or round up reviews such as “top 10s” or...

As we make the slow and steady return to normality, we are seeing retailers open up their doors to a relieved public. But how will this impact online retail and ecommerce stores? Figures from March 2021 regarding retail and online...

Launching in just one month, Google has shared new details on the forthcoming page experience update. The update will look to improve how Google spots good and bad websites by adding a variety of user experience criteria as elemental ranking...

Vital for searchability and visibility, search engine optimisation (SEO) makes a huge difference to the success of your website and business. Yet, thanks to Google updates and other search engine progressions, SEO success isn’t always straightforward. What is SEO? Search...

Earlier in March 2021, Rand Fishkin of SparkToro posted an update claiming that in 2020, two thirds of Google Searches ended without a click. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in...

As we approach a year since the beginning of the pandemic, the online retail space has seen a lot of fluctuation. But overall, the percentage of internet sales to total retail sales has increased sharply since the pandemic and subsequent...

“Content is king” You’ve probably heard that before. In fact, it’s been around since Bill Gates published it 25 years ago. But what actually makes content king? Site content alone is the biggest influence to draw visitors to your site....

What is technical SEO? To put it simply, technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages by search engines. Making a website faster, easier to crawl and set...