Xanthos Digital

Uncategorised

The Ultimate SEO Guide for Schools and Educational Institutions 

In the ever-changing digital landscape we exist in today, having a solid online presence isn’t a luxury for educational institutions anymore – it’s a necessity. Search Engine Optimisation (SEO) plays a significant role when it comes to getting new prospective students and parents, as well as improving your institution or business’ overall visibility. In this

The Ultimate SEO Guide for Schools and Educational Institutions  Read More »

B2B Social Media Myths Debunked: Why B2B Companies Need Social Media

It is no marketing revelation that social media is a hugely influential marketing platform. Yet, the belief that social media marketing is only for B2C companies, even now, is keeping B2B companies from getting the most for their business communication and collaboration.   B2B is all about long-term relationship building and, to initiate these relationships,

B2B Social Media Myths Debunked: Why B2B Companies Need Social Media Read More »

Google Product Reviews Algorithm Update: What You Need to Know

Google announced a new algorithm update which aims to promote high-quality product reviews in the search results by identifying which reviews offer more to shoppers.. Any posts which are single reviews or round up reviews such as “top 10s” or otherwise will be impacted by this update – whether positively or negatively. Reviews of products

Google Product Reviews Algorithm Update: What You Need to Know Read More »