Digital marketing used to be considered an optional channel for businesses. But now, it’s become a necessity for businesses of every shape and size. From increasing brand awareness to driving sales, digital marketing offers unparalleled opportunities to help businesses thrive in an increasingly competitive marketplace. For small- and medium-sized businesses, competing with larger organisations may
Why your business needs digital marketing Read More »
Success for modern businesses requires more than just a great product or service. The digital nature of today’s world is fast-paced and competitive, and businesses without a solid plan often find themselves struggling to stay visible online. Whether you’re launching a new business or looking to expand an existing one, creating a digital marketing strategy
Why your business needs a digital marketing strategy (before you start) Read More »
Site content alone is the biggest influence on attracting visitors to your site. They want to read, watch or listen to whatever is on the page they’ve chosen. Because of this, content marketing has become a staple of digital marketing and SEO. When looking at the SEO benefits of content marketing, there are three key
5 top content marketing tips for your business Read More »
Taking the first step in the SEO process for websites can sometimes feel daunting. For some, it’s due to not knowing what SEO is and, for others, how to do it. If you’ve been straddling the fence and wanting to know more about SEO and incorporating it into your company’s digital strategy, read on. While
Starting with SEO: Applying SEO to your digital marketing strategy Read More »
Are you a marketer or business owner? Have you recently set up your website but aren’t sure what else needs to be done to it? If you don’t know already, website analytics is one tool that you should know about and have added to your website. According to Optimizely, website analytics helps you measure and
The importance of website analytics Read More »
Content marketing has become increasingly valued by the world over the past few years. In fact, content marketing for local businesses has helped them build trust between themselves and their consumers through high-quality and informative content to help the reputation of companies. Now, although many businesses are aware of the power of content marketing for
Grow your business with content marketing Read More »
One area is always needed with every excellent marketing strategy – performance measurement. No matter what chosen form of marketing your business and marketing team carry out, it won’t be enough to grow your organisation’s conversions and/or sales. Simply put, without measuring your performance, how would you know whether that specific campaign and the use
5 metrics to use when measuring content marketing Read More »
“Content is king” You’ve probably heard that before. In fact, it’s been around since Bill Gates published it 25 years ago. But what actually makes content king? Site content alone is the biggest influence to draw visitors to your site. They want to read, watch or listen to whatever is on the page they’ve chosen.
What Content Marketing Platforms Should You Be Using This Year? Read More »
At least twice a year, Google make significant, broad changes to their algorithms. These changes are referred to as “core updates” and keeping up to date with these changes will, in turn, keep you on top of rankings and SEO. “They’re designed to ensure that overall, we’re delivering on our mission to present relevant and
Google’s December 2020 Core Update: What We Know So Far Read More »
Whether you already generate some form of content to attract customers to your website or not, many businesses overlook the power of the podcast when it comes to content marketing. When people think of content marketing, they usually only think of blogging. Nowadays, lots of people know about how powerful video content can be, whether
How Can a Podcast Help My Business as Part of Content Marketing? Read More »
