Digital Marketing Services
SEOservices
As a boutique SEO agency in Cambridge, we build organic search strategies that deliver high-intent traffic and measurable ROI.
Strategy‑led and data‑driven, our work covers technical health, content, and local presence, all reported transparently.
Partnering with the biggest names to give you the best outcome
Why SEO matters
Be found when buyers are ready
SEO connects real search intent to revenue. It builds trusted visibility, lowers acquisition costs, and strengthens every channel, so you’re found when buyers are ready.
High‑intent visibility: appear for the terms that signal purchase intent across Google and emerging answer engines.
Credibility and trust: stronger rankings and rich results increase brand authority and click‑throughs.
Lower cost per lead: compounding organic traffic reduces reliance on paid media.
Local and national reach: win map pack and organic placements where your customers actually search.
Better onsite experience: faster, clearer pages that keep users engaged and converting.
Cross‑channel lift: SEO content improves PPC Quality Score and amplifies email/social performance.
We've got some great clients who rely on us with their digital marketing
Solid foundations
Laying the foundations for scalable, high‑quality enquiries
We implemented a targeted Google Ads and SEO strategy for UK natural stone supplier, Fernhill Stone, which included unifying their UK and Ireland domains to streamline their online presence. This strategy delivered a steady stream of high-quality leads that outperformed the target CPA and increased organic traffic by 2,160%.
Transparent pricing
SEO pricing and packages (UK)
30‑day rolling as standard. Stay for results, not contracts.
No jargon. No mystery. Just results.
How we make SEO work for you
SEO with Xanthos is simple: strategy first, transparent delivery, measurable outcomes. We focus on the levers that move revenue: technical health, on‑page relevance, content, authority, and UX, and we show the work in a live dashboard so you always know what we did, why we did it, and what it delivered.
Start on a 30‑day rolling plan for flexibility, with the option to switch to a longer term later for package savings.
Our process timeline…
Real client results
Why companies trust Xanthos
Due to a successful Search Engine Optimisation campaign by Xanthos, ISC Medical gained more traffic and a subsequent 100% increase in sales in four months.
First page rankings achieved for broad search terms for newly launched products, resulting in a 60% increase in average position for key organic search terms.
Year on year, we increased organic impressions by 128% and clicks by 112%, resulting in an increase in revenue from organic traffic.
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Real results. Real reviews.
Why clients stay loyal to Xanthos
Worked with Xanthos for 2+ years with our construction business. Really noticed the increase in business especially with companies that are based outside our region. We are able to keep the pipeline full with the additional business that was drawn in, much of what led to high value contracts. It wasn’t a matter of monitoring hits/clicks but actually, what was the effect on the business. Highly effective.
Ralph Marx
Technical Concrete Cutting
Neil Coles
Coles Sewing Centre
David Thompson
Teknis
And finally
SEO FAQs
Have you got questions about SEO or how our optimisation services work? Here, we answer the most common queries from businesses looking to improve their search visibility, attract targeted traffic, and achieve sustainable growth, with expert guidance every step of the way.
Do I need an SEO agency?
An SEO agency brings a wealth of experience to your team, offering pay-as-you-go SEO services and access to industry-leading tools, except with no upfront costs and flexibility to scale up or down. Just like having your own marketing department, our SEO agency will monitor and report on marketing performance with regular reports and meetings at an interval that suits you. The decision ultimately comes down to your individual business and goals.
SEO vs PPC - Which should you choose for your business?
SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) are two distinct online marketing strategies with their own advantages and considerations. PPC delivers immediate results by placing your ads at the top of search results, providing quick visibility and traffic. Good SEO, on the other hand, can take months to build but yields long-lasting results, unlike PPC, where your ad positions are lost the moment you pause your campaigns. A combination of the two can be extremely powerful, helping you dominate the SERPs in more ways than one and reducing your Cost per Click.
How do you choose keywords for my business?
We conduct thorough keyword research to identify high-value terms that are relevant to your business and likely to drive conversions. We consider factors like search volume, keyword competition, and user intent to develop a list of target keywords that align with your goals.
How do you measure the success of an SEO campaign?
We track key performance metrics such as organic traffic, keyword rankings, conversion rates, and Return on Investment (ROI). Our monthly reports provide clear insights into the impact of our SEO efforts so you can see how we’re helping your business grow.