Digital Marketing Services
Google Adsmanagement services
A sustainable boutique agency specialising in targeted, results-driven Google Ads campaigns that help businesses across the UK reach their ideal customers.
Partnering with the biggest names to give you the best outcome
Google Ads management
Google Ads that turn intent into revenue
When people are ready to buy, we make sure they find you. Our boutique PPC team builds and continually optimises Search, Shopping, and Performance Max campaigns that drive qualified traffic and measurable growth, with 30-day rolling contracts, live dashboards, and zero jargon.
- Appear at the top when it matters most: for your highest-value searches.
- Attract the right clicks and convert them into leads and sales.
- Track real outcomes: ROAS, CPA, and lead quality in a live Looker Studio dashboard.
- Multiply results by aligning ads with CRO and high-converting landing pages.
We've got some great clients who rely on us with their digital marketing
Rendering Results, Not Just Clicks.
Cementing growth: Search and Shopping for Superior Render Supplies
UK-based Superior Render Supplies, a specialist in high-quality render systems and accessories, asked us to hit ambitious turnover targets, generate strong ROI from paid media, and build brand visibility against tough competitors. We delivered a focused acquisition engine across Google Search and Shopping: intent-led search campaigns highlighting product range, quality, and support, plus a well-structured Shopping feed with dynamic bidding to surface best-selling SKUs. Through continuous optimisation, bid adjustments, targeted testing, and feed refinements, we drove high-quality traffic, improved efficiency of ad spend, and strengthened their online presence, laying the groundwork for a long-term, cost-effective partnership.
No jargon. No mystery. Just results.
Our Google Ads process, built for ROI
From discovery to ongoing optimisation, we run Search, Shopping, and Performance Max as one performance engine, focused on the queries and products that drive revenue, not vanity metrics.
You stay in control with 30-day rolling contracts, upfront pricing and a live Looker Studio dashboard. With clean GA4 tracking and enhanced conversions, you’ll see ROAS, CPA, and revenue in real time, so every pound of ad spend is accountable.
Our process timeline…
Why companies trust Xanthos
Optimised campaigns delivered 1000% ROAS, leading to a 93% increase without raising the budget.
We developed a new, user-friendly WordPress website for Cancer Prevention Research Trust and implemented an ongoing SEO and content strategy to boost their online presence.
Through a combined strategy of localised Google Ads, SEO, and Meta Ads, we helped Morgan Davies Bridal generate a steady flow of high-quality leads for their Hitchin location.
And finally
Google Ads FAQs
Discover our most frequently asked questions to learn more about Google Ads management.
What are Google Ads, and how can they benefit my business?
Google Ads is a paid advertising platform that allows businesses to display ads on Google’s search results and other Google properties. It helps you reach potential customers who are actively searching for your products or services, making it an effective way to drive targeted traffic and generate leads.
Why should I choose Xanthos Digital for Google Ads management?
We focus on delivering measurable results and have extensive experience in managing successful Google Ads campaigns. Our team is dedicated to transparency, ensuring your ad spend is used effectively to achieve a clear return on investment.
How do you measure the success of a Google Ads campaign?
We track a range of key performance metrics, including clicks, conversions, and ROI. Our reports provide a clear overview of campaign performance so you can see exactly how Google Ads contributes to your business goals.
How much should I budget for Google Ads?
The ideal budget varies depending on your business goals, competition, and target audience. We can help you determine a budget that aligns with your objectives and maximises your return on investment.