How we achieved a93% increase in revenue & 1000% return on ad spendfor Elite Wheels

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SEO, Web Design

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About Elite Wheels

Elite Wheels, based in the UK, is a prominent retailer specialising in premium alloy wheels and performance tyres for a variety of vehicles, including cars and vans. The company offers an extensive selection of products from leading manufacturers, catering to both everyday drivers and automotive enthusiasts looking for high-quality, stylish options.

Elite Wheels prides itself on delivering exceptional customer service, providing expert advice to help customers choose the right wheels and tyres for their specific needs. In addition to sales, they offer fitting services and wheel refurbishment, ensuring that customers can maintain the aesthetics and performance of their vehicles.

With a commitment to quality, performance, and customer satisfaction, Elite Wheels has established itself as a trusted name in the automotive industry, serving clients both locally and across the UK.

What they needed

The brief

Redesign for Clearer Navigation & User Experience

Elite Wheels needed a fresh site layout and navigation structure to help customers more quickly and easily find the alloy wheels, performance tyres, fittings and refurbishment services they want. The brief called for an intuitive menu, cleaner product categorisation, visible filters, and product pages that reduce friction — especially on mobile devices — so buyers can find, compare, and order premium wheels or tyres without frustration.

Direct Ecommerce Focus & Inventory Accuracy

Rather than relying on third-party marketplace platforms like eBay, Elite Wheels wanted control over sales. The brief demanded a full ecommerce solution on a platform (Shopify) that ensures customers only see what’s in stock, with real-time inventory updates. This approach aims to reduce order cancellations, improve buyer trust, and maximise revenue from direct-to-consumer transactions.

Mobile-Friendly Design & Integration with Paid Advertising

Given the high percentage of customers browsing and shopping on smartphones, the site needed responsive design and seamless performance across all devices. The brief also included integrating Google Shopping ads, so product listings can sync correctly and efficiently, supporting digital marketing spend by feeding into paid advertising channels and improving visibility for premium wheels and tyres.

Growing Online Sales & Organic Visibility

A core objective was to significantly increase daily tyre set sales, raise direct-ecommerce revenue, and reduce dependency on resellers. At the same time, Elite Wheels sought to improve visibility in Google search results — outranking competitors for key automotive search terms — ensuring that when someone in the UK searches for alloy wheels, performance tyres or wheel refurbishment, Elite Wheels appears prominently.

What we did

The solution

To meet the brief, we delivered a comprehensive digital strategy that included the development of a new ecommerce website on the Shopify platform, alongside ongoing Google Ads management and a targeted SEO campaign.

The new Shopify site was designed with a user-first approach, featuring an intuitive navigation structure and an efficient stock management system to ensure customers only see products available for purchase. The mobile-responsive design ensured a seamless experience across devices, while direct integration with Google Shopping Ads enabled effective digital advertising.

In parallel, our SEO efforts focused on improving the website’s visibility in search results. We conducted thorough keyword research, optimised product pages, and implemented technical SEO improvements to enhance organic performance.

Another client success story

The result

The new Shopify ecommerce site and combined digital marketing, SEO and Google Shopping strategy delivered exceptional growth for Elite Wheels. Right from launch, the mobile-responsive design, improved stock management, and intuitive navigation drove stronger conversion rates, while the Google Shopping integration ensured more qualified traffic reaching product pages. Organic visibility also rose, with the site appearing for more competitive search queries in the alloy wheels and performance tyres market in the UK, leading to higher impressions, clicks and direct sales from search.

1000%

Return on Ad Spend (RoAS)

93%

increase in overall revenue

112%

increase in organic clicks year-on-year

112%

increase inrevenue from organic traffic

128%

increase in impressions

Digital Marketing

Web Design & Development

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