How we achieved a100% increase in sales in just 4 monthsfor ISC Medical

Website

medical-interviews.co.uk

Services Provided

Digital Marketing, Ecommerce Development, Web Design

Location

London

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About ISC Medical

ISC Medical, established in 2004, is a leading UK provider of medical interview courses and career development training for healthcare professionals. They offer a range of services, including interview preparation for NHS consultant, CT/ST, GP, and medical school positions, as well as courses in medical management, leadership, communication, and teaching skills. ISC Medical emphasises personalised, high-quality training in small group settings to maximise individual attention and effectiveness. Their team comprises experienced trainers, such as Managing Director Olivier Picard, who has over 30 years of experience in communication, management, and business, with a focus on medicine. ISC Medical also provides resources like books and one-to-one coaching sessions to support candidates in achieving their career goals.

What they needed

The brief

Boosting Organic Search Visibility for Medical Training Keywords

ISC Medical approached Xanthos to tackle weak organic visibility. Though previously running a successful SEO campaign, the site was not ranking consistently for key search terms related to medical interview training, NHS consultant preparation, GP roles, and medical management leadership courses. Increasing rankings for these high-impact medical and healthcare training keywords was fundamental to driving more relevant traffic.

Modernising Website Design & Lead Generation Flow

The existing site’s user experience and visual design were not delivering optimal conversion rates. ISC Medical required a refreshed web design that would improve navigation, appeal to healthcare professionals, build trust, and lead visitors seamlessly toward enquiry or product purchase. Generating more qualified leads via clearer calls to action, better layout, and a more polished, credible design was essential.

Scaling Ecommerce & Course Booking Capabilities

ISC Medical needed to serve different customer segments — such as candidates seeking books/resources vs those booking courses or coaching. This meant implementing a multi-store ecommerce solution to tailor product offerings, as well as integrating robust course booking functionality so users could register for training sessions easily. Flexibility and reliability in these systems were key.

Expanding Marketing Channels to Drive Sales Growth

To amplify impact beyond organic SEO, ISC Medical wanted to broaden its reach via paid channels, social media engagement, and email marketing. The brief called for expanding digital marketing efforts so that visibility translated into measurable sales growth, not just traffic — aligning all channels toward supporting revenue-generating outcomes.

What we did

The solution

To help ISC Medical achieve stronger online visibility, increased course bookings, and a more professional digital presence, Xanthos delivered a comprehensive digital transformation strategy focused on SEO, UX design, and multi-store ecommerce development. The goal was to position ISC Medical as the UK’s leading provider of medical interview training, leadership courses, and professional development programmes for doctors and healthcare professionals.

The strategy went beyond design — integrating advanced search engine optimisation, content refinement, and data-driven marketing to ensure the new platform attracted qualified organic traffic and turned visitors into paying students. This holistic approach not only improved discoverability and usability but also established ISC Medical’s website as a central tool for both lead generation and revenue growth.

Search Engine Optimisation (SEO)

We executed a targeted SEO campaign focusing on high-impact medical keywords. By optimising the website’s content and technical structure, we improved search engine rankings and increased organic traffic significantly.

Web design enhancement

A refreshed website design was implemented, improving user experience, navigation, and overall aesthetics. This new design aimed to increase visitor engagement and conversion rates.

Multi-store ecommerce development

We set up a robust multi-store ecommerce platform, enabling ISC Medical to serve various customer segments effectively, with tailored product offerings and streamlined purchasing processes.

Course booking integration

To support ISC Medical’s educational offerings, we integrated a course booking functionality, allowing healthcare professionals to easily register for training and development sessions.

Expanded digital marketing

We expanded the digital marketing strategy to include PPC campaigns, social media engagement, and email marketing. This comprehensive approach maximised ISC Medical’s online visibility and drove sales growth.

Another client success story

The result

The strategic work delivered strong, measurable outcomes for ISC Medical that significantly improved both visibility and revenue:

Sales Doubled Year-on-Year: ISC Medical saw a 100% increase in sales, a clear sign that the combined improvements in SEO, ecommerce structure, and digital marketing translated into real revenue growth. Xanthos Digital – Your Starting Point
Top Rankings for Target Medical Training Keywords: The site now ranks highly for key search terms like NHS interview preparation, medical consultant interview training, GP medical teaching courses, etc. This has boosted relevant organic traffic — attracting healthcare professionals who are ready to convert.
Conversion Rates Improved Through Enhanced UX & Booking Functionality: With the improved site design, clearer user journeys, and integrated course booking, lead generation has increased. Users can now easily find courses or resources, register/book online and complete purchase without friction.
Diversified Revenue Streams via Multi-Store Ecommerce: The multi-store setup enabled ISC Medical to serve different customer segments (books/resources vs courses/coaching) more effectively. This has increased average order values and broadened customer base while maintaining strong UX across product types.
Enhanced Digital Marketing Performance: PPC, social media, and email campaigns showed improved ROI, with better targeting and messaging suited for medical education and training. The expanded marketing efforts helped amplify the organic gains, bolstering sales growth and overall market reach.

100%

increase in sales

What they said

Testimonial

Their SEO work has resulted in propelling our website to the top of the Google rankings for the keywords that mattered to us and the customer services that she provided during the setup of our ecommerce site has been truly outstanding.

Their proactive stance in identifying our business needs and in finding practical solutions to our stringent requirements has made all the difference and, as a result, we are looking forward to entrusting Xanthos with further development work over the forthcoming months.

Xanthos has to be one of the best agencies around, large enough to cater for all your needs but small enough to retain a professional approach with a personal touch.

Olivier Picard

Managing Director at ISC Medical