What they needed
The brief
What we did
The solution
To address SwiftDX’s goals, Xanthos developed a comprehensive digital transformation and marketing strategy that combined a high-performing WordPress website with targeted content, SEO, and conversion optimisation. The new platform clearly communicates SwiftDX’s expertise in molecular diagnostics and highlights its innovative healthcare solutions, providing investors, partners, and industry stakeholders with easy access to critical updates, product information, and company milestones.
We implemented SEO-driven content structures, conversion-focused landing pages, and integrated analytics tools to track engagement and improve decision-making. Alongside this, targeted B2B lead generation campaigns and an optimised investor communication system were designed to attract high-value enquiries, strengthen relationships, and elevate SwiftDX’s authority within the global diagnostics sector. The combined approach ensures sustainable growth, measurable engagement, and a professional online presence that supports the company’s funding and market expansion objectives.
WordPress web design
A redesigned, responsive WordPress site that aligns with evolving market trends, enhances user experience, and communicates the unique value of SwiftDX effectively. The website is built to adapt quickly, ensuring it meets the changing needs of the business and its clients.
Search Engine Optimisation (SEO)
We executed a robust SEO campaign to increase visibility for newly launched products, focusing on achieving high rankings for broad search terms and improving the average position for key organic keywords.
Social media management
A tailored social media strategy was developed to increase awareness, engagement, and valuable connections on LinkedIn, Facebook, and Twitter. This included regular updates, community engagement, and strategic content promotion.
Content marketing
High-quality content was created to showcase SwiftDX’s expertise and establish the company as a thought leader in its field. Press releases, blog posts, and targeted email campaigns were used to keep investors and existing connections informed, while also attracting new clients and partners.
Another client success story
The result
The digital transformation and marketing strategy delivered by Xanthos produced measurable, high-impact results for SwiftDX, supporting both business growth and investor engagement. Within the first 12 months:
- Investor engagement improved, with a increase in regular, meaningful communication. Automated updates and strategically placed content on the website ensured investors received timely, accurate information about company milestones, product launches, and research developments, enhancing confidence and trust.
- Website traffic and visibility increased in organic search sessions driven by SEO-optimised content and improved keyword targeting around molecular diagnostics, healthcare innovation, and biotech solutions. This growth attracted industry professionals, healthcare partners, and potential collaborators from the UK, US, and Europe.
- Lead generation and enquiries increased, with new B2B inbound enquiries from high-value partners and stakeholders. Conversion-focused landing pages, clear calls to action, and integrated tracking allowed SwiftDX to capture and nurture leads effectively, supporting strategic partnerships and commercial growth.
- Brand authority and credibility were strengthened, establishing SwiftDX as a recognised leader in molecular diagnostics and biotech innovation. Content marketing, case studies, and thought-leadership articles positioned the company as an expert voice, raising visibility in both industry publications and search rankings.
- Marketing efficiency and data-driven decision-making improved, with analytics tools enabling real-time insights into website performance, campaign effectiveness, and user behaviour. This allowed the team to refine strategies quickly, optimise budgets, and deliver measurable ROI across all digital initiatives.
The combined effect of these results was a scalable, investor-ready digital platform that not only supports SwiftDX’s immediate growth objectives but also lays the foundation for long-term expansion, funding rounds, and leadership in the molecular diagnostics sector.
