Turn scrolls into sales
Why a paid social agency is essential
Social media has become one of the most effective channels for reaching and engaging customers. Paid social media allows you to target specific demographics, interests, and behaviours, making it a powerful tool for SMBs looking to grow their reach.
With paid social, you can do the following:
- Connect with your audience at every stage of their buyer journey
- Build and nurture relationships that drive loyalty
- Achieve measurable results that showcase success
- Strategically achieve your business goals with precision-crafted campaigns
- Make your brand unforgettable in a crowded marketplace
Campaigns that count
Why choose us as your paid social marketing agency?
At Xanthos Digital, we go beyond simply managing campaigns; we become your strategic partner. As a boutique agency, we offer a high level of personalised service and accountability, with the performance power of a big agency. You’ll work directly with senior marketers who are invested in your success, ensuring every decision is aligned with your business goals.
Data-driven insights, ROI-focused strategies
Our experienced team leverages data-driven insights and platform expertise to build high-performing paid social campaigns that deliver measurable outcomes. We focus on KPIs that matter, whether that’s engagement, qualified leads, or conversions, while maintaining full transparency through clear, comprehensive reporting. Our strategies aren’t just effective, they’re accountable and backed by performance.
We primarily manage campaigns across Meta Ads (Facebook and Instagram) and LinkedIn, with additional experience on platforms like X (formerly Twitter) and Pinterest. As a proudly sustainable agency, we’re committed to creating campaigns that not only drive ROI but also reflect our shared responsibility to the planet.
No jargon. No mystery. Just results.
Our paid social media agency process
Our paid social media services cover everything from strategic planning and campaign setup to ongoing optimisation and performance analysis, ensuring every element is aligned with your business goals.
To give you greater flexibility and control, Xanthos now offers 30-day rolling contracts on our monthly services, with the option to upgrade to a longer-term agreement at any time to unlock exclusive discounts and further maximise your ROI.
Our process timeline…
And finally
Paid social media services FAQs
We’ve answered the most common questions to help you understand how paid social campaigns can boost brand awareness, drive engagement, and deliver real results. Whether you’re new to social advertising or want to get more from your budget, we’re here to help.
What is paid social media advertising?
Paid social media advertising involves promoting your business on social media platforms using targeted ads to reach specific audiences. It’s a way to boost your visibility, engagement, and conversions by connecting with potential customers on popular social networks.
Why should I invest in paid social media ads?
Paid social media ads allow you to target specific demographics and behaviours, making it easier to reach your ideal customers and achieve measurable results. They’re a cost-effective way to increase brand awareness, generate leads, and drive conversions.
Which platforms do you advertise on?
Our primary focus is on Meta Ads (Facebook and Instagram) and LinkedIn, but we also run campaigns on X (formerly Twitter) and Pinterest. We can tailor our approach based on the channels most relevant to your audience.
How does Xanthos measure the success of paid social campaigns?
We track key performance metrics, such as Click-Through Rates, conversions, and Return On Ad Spend (ROAS). Our transparent reporting provides clear insights into how your campaigns are performing and areas for optimisation.
Can you help me find out if I already have an ad account?
Yes, we can work with your existing account, troubleshoot any issues, optimise current campaigns, and develop new strategies to improve performance.
How much should I budget for paid social advertising?
Your budget depends on factors such as the platform, competition, and campaign goals. We can help you determine a budget that aligns with your objectives and maximises your return on investment. We also offer flexible options that allow you to scale your spend based on performance.
How quickly can I expect to see results from paid social advertising?
Paid social can generate results relatively quickly, often within a few days of launching the campaign; however, optimal performance may take a few weeks of testing and optimisation to fine-tune targeting, ad creatives, and bidding strategies.