Digital Marketing Services

Digital marketingfor the ITsector

At Xanthos Digital, we specialise in delivering effective, results-oriented digital marketing strategies for businesses in the IT sector. Our team understands the unique challenges and demands of the technology industry, from fast-paced innovation to complex customer needs.

Partnering with the biggest names to give you the best outcome

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Our company

Who we are in IT and tech marketing

We are Xanthos Digital, a Cambridge-based digital marketing agency with over 23 years of experience helping businesses succeed online. Our mission is to achieve the following:

What some of our IT sector clients have to say about us

IT sector testimonials

As a strategic partner, Xanthos have been fundamental to our long-term digital marketing performance. Their SEO, paid search, marketing automation, content marketing, and e-commerce services, along with their deep-rooted understanding of our business and marketplace, has enabled us to take market share from our competitors and ride a wave of rapid growth.

James Warren

IT Governance

We have been delighted with Xanthos and would highly recommend them for businesses looking for a reliable and knowledgeable digital marketing partner. In what is an ever-evolving landscape, Xanthos provide clear and helpful expertise and insight which gives the results we need. As a direct result, our digital marketing campaigns yield the opportunities required to support our business growth and pipeline.

Ben Rogers

Wavenet

We have built our business on the back of our websites developed by Xanthos. We could not have achieved this without the digital marketing expertise of Xanthos.

Alan Calder

GRC International

The IT sector

About the IT sector

The IT sector is one of the fastest-growing and most competitive industries globally, characterised by rapid innovation and evolving customer expectations.

Creating a strong online presence

For IT companies, a strong online presence is crucial to differentiate themselves, showcase their expertise, and communicate the value of their solutions. Whether you’re an IT consultancy, software developer, or managed service provider, reaching the right audience with the right message is essential.

In a sector driven by technical precision and constant change, digital marketing plays a pivotal role in establishing trust, demonstrating thought leadership, and converting leads. Our experience working with IT companies allows us to create strategies that speak to the unique demands of this sector, helping our clients achieve sustainable growth and stay relevant in a competitive market.

Creating success

Our IT marketing services

Our digital marketing services for the education sector are designed to help institutions increase visibility, engage prospective students, and enhance their online reputation. With an understanding of the unique challenges faced by schools, universities, and educational service providers, we deliver strategies that connect institutions with their target audience and drive meaningful results.

Website design and development

We create custom, user-friendly websites that reflect your brand, communicate your value, and provide a seamless experience for visitors. Our sites are designed to showcase your technical expertise and make it easy for potential clients to explore your services.

Search Engine Optimisation (SEO)

We help your business appear at the top of search results with a targeted SEO strategy, making it easier for potential clients to find you when searching for IT solutions. Our SEO services include keyword research, technical optimisation, and content strategy tailored to the IT sector.

Content marketing

Position your brand as a thought leader in the IT industry with high-quality, relevant content. We create content that demonstrates your expertise, answers your audience’s questions, and builds credibility in your field.

Paid advertising (PPC)

We run targeted PPC campaigns on Google and social platforms to reach specific audiences and generate high-quality leads. Our campaigns are designed to drive traffic, increase conversions, and provide a measurable return on ad spend.

Paid social advertising

Social media is a powerful tool for connecting with potential clients, sharing industry insights, and building brand awareness. We run targeted ad campaigns to reach your ideal audience.

Email marketing

Stay connected with your audience through strategic email marketing. We design email campaigns that nurture leads, promote your services, and keep your clients informed about industry trends and updates.

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