Digital marketing services
Digital marketing strategy development
At Xanthos Digital, we specialise in developing comprehensive digital strategies designed to help businesses reach their full potential online. Established in 2002, we take a results-focused approach, creating and delivering bespoke digital strategies that drive measurable growth while aligning with your business objectives.
Why partner with a digital marketing agency for your strategy?
A robust digital strategy serves as the foundation of successful online marketing. By investing in a well-researched, structured plan, you ensure your efforts are targeted toward the right audience with the right message on the most effective channels. A clear digital strategy allows you to do the following:
- Allocate your budget more efficiently
- Prevent costly missteps
- Optimise each marketing pound
- Reach high-value clients
- Achieve a competitive edge
- Establish long-term growth in your market
Our digital marketing strategy development
Our digital strategy services are designed to equip you with a well-defined plan. You’ll receive a comprehensive document that outlines the steps, tactics, and insights for your selected strategy.
Some strategy options we have are:
Our agency
Why choose Xanthos Digital?
With over two decades in the industry, Xanthos Digital brings extensive knowledge and experience to your digital strategy needs.
A transparent,
results-driven approach
Our team of experts takes a transparent, results-driven approach, focusing on the metrics that matter most to your business. We believe that honest communication, tailored strategies, and in-depth research are the keys to delivering a return on your investment.
We don’t just create plans; we provide insights that empower you to make informed decisions. Our digital strategies are crafted to position your business for long-term success by connecting you with your audience and building trust through thoughtful, impactful marketing.
Get a free digital health check
If you’re unsure of your current paid social strategy, Xanthos Digital offers a free digital health check to assess your social media presence and identify areas for improvement. We’ll provide actionable recommendations to help you get the most out of your social ad campaigns and maximise your return on investment.
CREATING SUCCESS
Why opt for a digital stategy and not dive straight in?
A strategy is essential to ensure the chosen digital marketing channels and tactics align with your business objectives and where your audience can be found.
We ensure that the strategy we develop is actionable, results-focused, and tailored to your business. We achieve this by considering the following:
Your unique objectives
Every business has its own goals, and we keep these at the forefront when developing your digital strategy.
Your market positioning
We consider where your business is currently placed in the market to determine what steps would be most effective.
Your target audience
Each business has its ideal customer, and we work to understand what this means for you and tailor our strategies to suit your target market.
FAQ
Digital marketing
strategy FAQs
Do you have questions about what digital strategy development entails?
Discover our most frequently asked questions below.
Digital strategy development involves creating a detailed plan that guides your digital marketing efforts. This strategy is based on thorough research and is designed to help your business reach its target audience, achieve its objectives, and grow online.
A digital strategy ensures that your marketing efforts are focused, efficient, and effective. It helps you reach the right audience, allocate your budget wisely, and avoid costly mistakes. A well-structured strategy saves time and resources, ultimately delivering better results.
Our process begins with a discovery session to understand your objectives, target audience, and competitive landscape. We then conduct in-depth research, including market and competitor analysis, and provide you with a strategy document detailing recommendations, tactics, and timelines.
Yes, our strategies are designed to be actionable, allowing you to implement them in-house if you wish. Alternatively, we can handle execution for you, applying our expertise to maximise results and adapt to changing market conditions.
A single-channel strategy focuses on optimising a specific area, such as SEO or PPC, while a full digital strategy encompasses all channels, including search, social, content, email, and website experience. A full strategy provides a comprehensive approach, while a single-channel strategy is ideal for businesses focused on improving a specific area.
The timeline for developing a strategy varies depending on the complexity of your business and the level of analysis required. Typically, it takes a few weeks to conduct a thorough audit, market analysis, and strategy planning. We provide a clear timeframe during the initial consultation.
You can choose to develop a full digital marketing strategy or focus on specific areas based on your needs. We offer single-channel strategies for SEO, PPC, or paid social media if you want to target a particular area, or a comprehensive plan that covers multiple channels for a more integrated approach.
Any business looking to improve its online presence can benefit from a digital marketing strategy. Whether you’re a start-up aiming to build brand awareness or an established company seeking to increase leads and sales, a tailored strategy provides a roadmap to achieve your objectives.
