Digital Marketing Services
Digital marketingstrategy development
We build strategy-first, data-driven plans that turn your goals into growth. As a boutique agency in Cambridge, we align SEO, PPC, paid social, content, and web development into one cohesive roadmap with clear budgets, forecasts, and KPIs you can track in live dashboards.
Partnering with the biggest names to give you the best outcome
Why strategy matters
Why partner with a digital strategy agency?
A clear, research-led digital strategy turns guesswork into growth. By aligning your audience, message, and channels (SEO, PPC, paid social, content, and web), you invest where returns are highest and keep everyone accountable to measurable KPIs.
Smarter budget allocation and faster time-to-impact
Less waste, fewer dead-end tactics
Target the right customers with the right message
Clarity on which channels do what (and why)
Transparent KPIs, tracking, and live reporting
Sustainable, compounding growth over time
We've got some great clients who rely on us with their digital marketing
No jargon. No mystery. Just results.
Strategy first. Always.
Most agencies want to sell you services. We start with strategy, and only offer delivery if we’re confident it will work. We create a crystal-clear, actionable digital marketing plan tailored to your business goals, whether you want us to deliver it or handle it in-house.
You’ll know exactly what to do, when to do it, and how much to spend. Our transparent, results-driven approach is focused on the metrics that truly matter, backed by in-depth research, honest communication, and strategies built for long-term success.
Our process timeline…
Transparent pricing
Digital strategy pricing
One-off prices. No long-term commitment.
Real client results
Why companies trust Xanthos
Due to a successful Search Engine Optimisation campaign by Xanthos, ISC Medical gained more traffic and a subsequent 100% increase in sales in four months.
First page rankings achieved for broad search terms for newly launched products, resulting in a 60% increase in average position for key organic search terms.
Year on year, we increased organic impressions by 128% and clicks by 112%, resulting in an increase in revenue from organic traffic.
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Real results. Real reviews.
Why clients stay loyal to Xanthos
Worked with Xanthos for 2+ years with our construction business. Really noticed the increase in business especially with companies that are based outside our region. We are able to keep the pipeline full with the additional business that was drawn in, much of what led to high value contracts. It wasn’t a matter of monitoring hits/clicks but actually, what was the effect on the business. Highly effective.
Ralph Marx
Technical Concrete Cutting
Neil Coles
Coles Sewing Centre
David Thompson
Teknis
And finally
Digital marketing strategy FAQs
Have you got questions about digital marketing strategy or how we can help your business grow online? Here are answers to the most common questions we hear from ambitious SMEs looking for clarity, results, and a trusted partner.
What is digital strategy development?
Digital strategy development involves creating a detailed plan that guides your digital marketing efforts. This strategy is based on thorough research and is designed to help your business reach its target audience, achieve its objectives, and grow online.
Why does my business need a digital strategy?
A digital strategy ensures that your marketing efforts are focused, efficient, and effective. It helps you reach the right audience, allocate your budget wisely, and avoid costly mistakes. A well-structured strategy saves time and resources, ultimately delivering better results.
How does Xanthos create a digital strategy?
Our process begins with a discovery session to understand your objectives, target audience, and competitive landscape. We then conduct in-depth research, including market and competitor analysis, and provide you with a strategy document detailing recommendations, tactics, and timelines.
Can I implement the strategy myself?
Yes, our strategies are designed to be actionable, allowing you to implement them in-house if you wish. Alternatively, we can handle execution for you, applying our expertise to maximise results and adapt to changing market conditions.
What’s the difference between a single-channel strategy and a full digital strategy?
A single-channel strategy focuses on optimising a specific area, such as SEO or PPC, while a full digital strategy encompasses all channels, including search, social, content, email, and website experience. A full strategy provides a comprehensive approach, while a single-channel strategy is ideal for businesses focused on improving a specific area.
How long does it take to develop a digital marketing strategy?
The timeline for developing a strategy varies depending on the complexity of your business and the level of analysis required. Typically, it takes a few weeks to conduct a thorough audit, market analysis, and strategy planning. We provide a clear timeframe during the initial consultation.
Do I need a full digital strategy or can I focus on one area, like SEO or PPC?
You can choose to develop a full digital marketing strategy or focus on specific areas based on your needs. We offer single-channel strategies for SEO, PPC, or paid social media if you want to target a particular area, or a comprehensive plan that covers multiple channels for a more integrated approach.
What kind of businesses benefit from a digital marketing strategy?
Any business looking to improve its online presence can benefit from a digital marketing strategy. Whether you’re a start-up aiming to build brand awareness or an established company seeking to increase leads and sales, a tailored strategy provides a roadmap to achieve your objectives.