What they needed
The brief
Fernhill Stone approached Xanthos with clear objectives aimed at expanding their reach and increasing sales within the UK and Ireland markets. The key goals were:
What we did
The solution
Xanthos developed a comprehensive digital marketing strategy for Fernhill Stone, combining SEO, PPC, and analytics to increase enquiries, support sales teams, and expand brand presence across the UK. The approach focused on improving visibility for key search terms related to natural stone, brick slips, and stone cladding, while driving qualified leads for both residential and commercial projects. By integrating technical optimisation with creative advertising, the strategy positioned Fernhill Stone as a trusted partner for high-profile projects, including work for Lidl, Domino’s, and other commercial clients.
Targeted Google Ads Campaigns for High-Intent Leads
Xanthos implemented Google Ads campaigns targeting search terms like stone cladding, fireplace surrounds, brick slips, and natural stone veneers UK. The campaigns were designed to reach contractors, architects, and property developers actively looking for high-quality stone products. Ads emphasised Fernhill Stone’s expertise and large-scale commercial capabilities, including projects for Lidl and Domino’s, ensuring the campaigns captured the right audience.
SEO Optimisation and Domain Consolidation
To improve organic visibility, we merged the UK and Ireland domains into a single, SEO-optimised website. On-page content, meta tags, and technical SEO were enhanced to rank for terms such as stone cladding UK, fireplace stone suppliers, and brick slips UK. This optimisation ensured that both residential and commercial clients could discover Fernhill Stone’s offerings through search engines.
Product Feed & Google Shopping Ads
We optimised product feeds for Google Shopping, showcasing Fernhill Stone’s diverse catalogue, including stone cladding, brick slips, and fireplace materials. High-quality images, accurate descriptions, and detailed specifications were included, helping prospective clients easily find and compare products online, boosting both traffic and conversions.
Continuous Monitoring, Testing, and Optimisation
Ongoing performance analysis allowed for continuous refinement of ads, keywords, bids, and targeting strategies. We monitored campaign performance, search trends, and conversion metrics to ensure ROI remained high. This data-driven approach enabled Fernhill Stone to sustainably grow enquiries across all regions, while consistently promoting both residential and commercial projects.
Another client success story
The result
The integrated SEO and PPC strategy delivered exceptional results for Fernhill Stone, significantly enhancing their online presence and lead generation capabilities. The domain unification led to a 2,160% increase in organic traffic, expanding their reach across the UK and Ireland. Concurrently, the targeted PPC campaigns generated a consistent flow of high-quality leads, contributing to the achievement of regional sales targets. This holistic approach not only improved Fernhill Stone’s digital visibility but also positioned them as a leading provider of stone cladding solutions in their market.
What they said
Testimonial
