What they needed
The brief
Superior Render Supplies came to Xanthos with clear goals focused on growing online sales, improving ad performance, and distinguishing their brand in a competitive market. Key objectives included:
What we did
The solution
To help Superior Render Supplies achieve its growth objectives, Xanthos implemented a comprehensive digital advertising strategy combining Google Search, Shopping campaigns, and ongoing optimisation. The focus was on attracting qualified B2B and contractor traffic actively searching for silicone, acrylic, and monocouche render products across the UK. Our approach combined technical campaign setup, catalogue management, and strategic audience targeting with continual performance monitoring, ensuring every pound spent contributed to revenue growth.
The strategy also emphasised brand differentiation in a competitive construction supply market, highlighting Superior Render Supplies’ expertise, product range, and service quality. By integrating a data-driven approach with creative ad copy and product feeds, we ensured the business maximised visibility, conversion potential, and long-term ROI through measurable and optimised campaigns.
Targeted Google Search Campaigns
We built Google Search campaigns using high-intent keywords such as silicone render UK, acrylic render systems, and monocouche render supplies, ensuring ads reached contractors, builders, and architects actively looking for these products. Ads highlighted Superior Render Supplies’ expertise, product range, and technical support, driving qualified traffic to the website.
Optimised Google Shopping Feed
A fully structured and optimised product feed showcased the full catalogue of render products, including primers, adhesives, and finishes. Titles, descriptions, and images were enhanced for relevance and click-through performance, ensuring each product appeared for searches likely to convert into sales.
Dynamic Bidding and Budget Management
Campaigns were continuously monitored, with dynamic bidding strategies prioritising top-performing keywords and products. Budget allocation was refined to maximise ROAS, reduce wasted spend, and ensure high-traffic periods received the optimal investment to drive sales.
Ongoing Testing, Monitoring, and Optimisation
Regular A/B testing of ad copy, images, and product listings was paired with analysis of search term reports, click-through rates, and conversion data. Continuous refinement allowed campaigns to adapt to changing search trends and market conditions, maintaining strong visibility and driving measurable business growth.
Another client success story
The result
The integrated Google Search and Shopping campaigns delivered immediate and measurable impact for Superior Render Supplies, generating significant increases in both traffic and sales from highly qualified buyers. Optimised targeting, compelling ad copy, and enhanced product feeds drove more contractors, builders, and architects directly to purchase-ready product pages, improving conversion rates while reducing wasted ad spend.
By continuously monitoring campaign performance, refining keywords, and adjusting bids, Xanthos ensured the campaigns not only met turnover goals but also strengthened brand awareness in the UK render supplies market. This holistic approach enabled Superior Render Supplies to outperform competitors, gain a larger share of search visibility, and achieve sustainable growth from digital channels.
