Xanthos Digital

How we generated a42% increase in revenuefor Grade Six Supplies

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About Grade Six Supplies

Grade Six Supplies is a UK-based company that specialises in providing educational resources and supplies specifically designed for driving instructors. They offer a wide range of products, including stationery, classroom materials, and learning aids tailored to support the curriculum and enhance the learning experience.
The company focuses on quality and affordability, ensuring that schools, teachers, and parents can access the necessary tools for effective education. Their offerings often include items such as exercise books, art supplies, mathematical tools, and educational games that foster engagement and skill development.
Grade Six Supplies aims to create a supportive environment for students and educators by providing resources that encourage creativity, critical thinking, and collaboration. Their commitment to education and customer service has made them a go-to source for driving school supplies in the UK.
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What they needed

The brief

01
Enhancing Customer Experience Through Website Redesign
Grade Six Supplies sought to improve their online presence by redesigning their website to provide a more user-friendly and engaging experience for their customers. The objective was to create an intuitive, easy-to-navigate platform that would showcase their range of educational resources effectively, ensuring that visitors could find and purchase products with ease.
02
Sustaining and Boosting Sales Growth
The company aimed to sustain and accelerate its sales growth by implementing strategies that would attract new customers and retain existing ones. This involved optimising the website to facilitate seamless online transactions, enhancing product visibility, and providing clear calls to action to encourage purchases.
03
Implementing an Easy-to-Use Content Management System (CMS)
To streamline operations and reduce reliance on technical support, Grade Six Supplies required an easy-to-use CMS that would allow their team to update content, add new products, and manage inventory without technical barriers. The goal was to empower the internal team to maintain and grow the website independently, ensuring that the site remained current and aligned with the company's offerings.

What we did

The solution

To meet the client’s needs, we developed a custom ecommerce site designed to provide an enhanced user experience and streamline operations. The new site featured a simplified, easy-to-navigate interface, with an emphasis on showcasing the wide variety of educational products available. We chose a robust, user-friendly CMS that allows Grade Six Supplies to easily update content, add new products, and manage inventory without technical barriers.

In addition to the new website, we implemented an ongoing digital marketing strategy, including search engine optimisation (SEO), content creation, and social media marketing. This holistic approach aimed to increase online visibility, drive traffic, and boost engagement with potential customers.

Before After
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The result

The redesigned website and optimised ecommerce platform delivered measurable improvements for Grade Six Supplies, enhancing both user experience and business performance. By implementing a modern, easy-to-navigate website with a robust content management system, the company was able to provide customers with a streamlined, intuitive shopping experience, making it simple to browse and purchase educational resources.

Sales growth accelerated, with the business achieving a 42% increase in revenue, demonstrating that the combination of improved usability, clear product presentation, and seamless checkout had a direct impact on conversion rates. The new CMS empowered the internal team to manage content and product listings independently, ensuring that inventory and promotions are always up to date, without reliance on technical support.

The website’s enhanced structure and performance also contributed to higher customer engagement and repeat visits, allowing Grade Six Supplies to strengthen relationships with schools, teachers, and parents. By presenting products clearly and offering an effortless purchasing journey, the company reinforced its reputation as a trusted provider of high-quality, affordable educational supplies across the UK.

170%
increase in organic clicks year-on-year
166%
increase in organic impressionsyear-on-year
42%
increase in revenue via the website year-on-year

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