What they needed
The brief
What we did
The solution
To help the Cancer Prevention Research Trust achieve its mission of raising awareness and funding vital cancer prevention research, Xanthos delivered a complete charity website redesign and digital marketing transformation. We focused on creating a modern, mobile-responsive site that effectively communicates the Trust’s goals, research focus and impact while inspiring visitors to get involved. We restructured the site’s architecture to make key information about cancer prevention, fundraising and donations easily accessible, ensuring users can quickly find resources and ways to contribute.
The new WordPress design combines clean, professional design with strong visual storytelling, presenting the charity’s purpose and research initiatives with credibility and compassion. We optimised every element for SEO, accessibility and conversion, from keyword-driven landing pages to enhanced meta data and internal linking. In addition, we integrated intuitive donation forms, event promotion tools and social sharing features to extend reach and encourage recurring engagement across digital channels.
Charity website development
Website redesign
Built a fully responsive, user-friendly WordPress website designed to make a strong first impression and clearly communicate the charity’s value proposition.
Demo Previews
Included two design layouts with two iterations for feedback and refinement.
Key features
Integrated key features such as a map, enquiry form, PayPal donation functionality, and a drop-down menu for easy navigation.
Social media integration
Added links to social media channels to boost engagement and reach.
Search Engine Optimisation (SEO for charities)
Keyword Research
Ongoing SEO
Gogle Sitemap
Site Audits
Content marketing for charities
Content Calendar
Produce Blog Posts
Share on Socials
Google Ads for charities
Google Ads Account
Create Ad Copy
Managed Campaigns
Another client success story
The result
The comprehensive web design, charity-marketing strategy and SEO overhaul produced outstanding results for Cancer Prevention Research Trust (CPRT).
- The new website delivered a significant boost in online donations>, with user-friendly donation flows, PayPal integration and clear calls to action converting more site visitors into supporters.
- Engagement on blog content and social media increased: quarterly posts about diet, lifestyle, environmental exposures and genetics reached broader audiences through LinkedIn, Twitter and other social channels.
- SEO performance improved across core ranking metrics: multiple high-priority keywords related to cancer prevention now rank on page one of Google, meta titles and descriptions are fully optimised, and the XML sitemap ensures full site indexing.
- Enhanced user experience and navigation—responsive design, intuitive layout, and easy access to donation and enquiry forms—led to a decrease in bounce rates and longer session durations.
Together, these accomplishments not only raised CPRT’s profile among those searching for cancer prevention guidance, but also delivered a more sustainable stream of donations and engagement — exactly achieving the goals set out in our brief.
