Xanthos Digital

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Design and build anew WordPress websitefor Violet Communications

Website

www.violetcommunications.co.uk  

Services Provided

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Location

Hemel Hempstead

Built with best‑in‑class platforms

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Why businesses trust Xanthos Digital

About Violet Communications

Violet Communications is a UK-based company specialising in telecommunications and integrated communication solutions. They offer a comprehensive range of services, including business telephony, internet connectivity, and bespoke communication systems designed to enhance operational efficiency. With a focus on delivering tailored solutions, Violet Communications caters to both small businesses and larger enterprises, providing expert consultation and support to ensure clients make the most of their communication infrastructure. Their commitment to innovation, reliability, and customer service has made them a trusted partner for businesses looking to optimise their communication strategies.

Violet-case-study-2

What they needed

The brief

01
Reducing Reliance on Outbound Sales Channels
Violet Communications was heavily dependent on cold calls, email outreach and traditional sales methods, which were labor-intensive, lacked scalability and did not produce a predictable pipeline of leads. The brief required a new approach that could automate and amplify lead generation online, so the company could spend less time on manual outreach and more time closing high-value deals and scaling operations.
02
Moving Beyond Lower-Value Clients
Although Violet Communications had a steady stream of smaller clients, these engagements generated limited revenue and restricted growth. The goal laid out in the brief was to attract larger, more profitable customers—businesses seeking comprehensive telecommunications and communication systems—so that each sale delivers a higher lifetime value and contributes meaningfully to the company’s growth targets.
03
Defining and Implementing Effective Digital Marketing
Word-of-mouth and reputation had delivered some results, but Violet lacked clarity around which digital marketing strategies would help them reach the right audience. The brief called for a clear, data-driven digital marketing plan—including SEO, PPC/Google Ads and content-based tactics—to expand visibility, create trust with businesses seeking telecom solutions, and convert interest into qualified demo requests and enquiries.
04
Increasing Enquiries, Sales Conversations and Conversion Rates
Violet Communications needed more than just traffic; they needed increased sales-converting website enquiries and demo bookings. The brief demanded a lead generation-oriented website design with optimised landing pages, strong calls to action, and a seamless user journey—all aimed at raising conversion rate, boosting demo bookings, and ultimately driving measurable revenue from digital channels.

What we did

The solution

To help Violet Communications transition from traditional outbound selling to a scalable inbound marketing model, Xanthos developed a comprehensive digital transformation strategy centred on lead generation, SEO and conversion optimisation. Our team designed and built a custom WordPress website focused on generating qualified business enquiries, with a clean, professional aesthetic that reflects the company’s credibility in the telecommunications and IT services sector. The site architecture was restructured around strategic keyword research and user intent, ensuring each page effectively attracts and converts decision-makers searching for communication and connectivity solutions.

We implemented on-page and technical SEO enhancements, crafted conversion-driven landing pages, and integrated Google Ads campaigns to capture high-value search traffic. This multi-channel approach not only improved Violet’s visibility in search results but also reduced their cost-per-lead by driving targeted traffic ready to engage. Clear calls to action, persuasive copywriting, and mobile-optimised design elements work together to convert visitors into enquiries—laying the foundation for sustainable business growth driven by inbound marketing.

office workers looking at phone

Pay-monthly website

We designed and implemented a modern, lead generation-focused website. The new site features user-friendly navigation, clear call-to-action prompts, and optimised landing pages to effectively capture potential leads. The pay-monthly model provided Violet Communications with a cost-effective solution, allowing them to invest steadily in their digital presence without a large upfront expenditure.

Google Ads Campaigns

To complement the new website, we launched targeted Google Ads campaigns aimed at driving qualified traffic. The ads focused on key search terms relevant to Violet Communications’ services, increasing visibility among businesses actively searching for telecommunication solutions. The campaigns were continuously monitored and optimised to ensure the best return on investment, attracting high-fit leads ready for consultation and demos.

What they said

Testimonial

I would highly recommend Xanthos if you’re someone who likes to build that personal relationship with your suppliers and really appreciates a good level of customer service.

The communication between us and the team is absolutely fantastic and we’ve just had the initial design through for our website and it’s looking amazing – definitely a big improvement on the current site.

We are excited to work with Xanthos for the next 12 months and hopefully then onwards. I would highly recommend Xanthos if you’re looking for a new website and a digital marketing strategy for your business.

Jack Mitchell

Violet Communications

Violet Communications video testimonial

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