Digital marketing used to be considered an optional channel for businesses. But now, it’s become a necessity for businesses of every shape and size. From increasing brand awareness to driving sales, digital marketing offers unparalleled opportunities to help businesses thrive in an increasingly competitive marketplace. For small- and medium-sized businesses, competing with larger organisations may
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Success for modern businesses requires more than just a great product or service. The digital nature of today’s world is fast-paced and competitive, and businesses without a solid plan often find themselves struggling to stay visible online. Whether you’re launching a new business or looking to expand an existing one, creating a digital marketing strategy
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Reaching your audience at the right moment is essential for business success. That’s where Google Ads comes in. Whether you’re a small business or a large enterprise, Google Ads offers precision, visibility, and measurable returns unmatched by traditional advertising methods. If you’re wondering, “Does Google Ads work for small businesses?” or questioning, “Are Google Ads
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Digital marketing has transformed the way businesses connect with their audience. With constant technology evolution and consumers spending more time online, businesses must adapt to remain competitive. A robust digital marketing strategy is no longer optional but a key driver of growth and long-term success. For businesses at every level—small, medium, or enterprise—leveraging digital marketing
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What if you could as much as double your Google Ads budget for free? As a Google Partner agency, Xanthos Digital helps businesses like yours maximise their ad spend with exclusive Google Ads credit offers. If you’re a new client, this means you can access tailored promotional deals for your first month, helping you get
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In July 2022, advertisers using Google Ads will no longer be able to create Expanded Text Ads (or ETAs for short) or edit any existing expanded text ads. The only search ad type that will be able to be used going forwards is the responsive search ad. Google has said that any existing expanded text
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Early in September, Google announced that it will be passing on the costs of the new Digital Services Tax onto advertisers, meaning that click costs will be rising by 2% because of this. Instead of taking a 2% hit, Google decided that advertisers should pay the price. The UK digital service tax was announced back
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Google has released the new search engine result page design onto the desktop after it has been tried and tested on mobile devices for some time now.
Google will be removing Average Position reporting from Google Ads on September 30th 2019. So what should you do now?
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