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Why your business needs digital marketing

Digital marketing used to be considered an optional channel for businesses. But now, it’s become a necessity for businesses of every shape and size. From increasing brand awareness to driving sales, digital marketing offers unparalleled opportunities to help businesses thrive in an increasingly competitive marketplace. For small- and medium-sized businesses, competing with larger organisations may

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Why your business needs a digital marketing strategy (before you start)

Success for modern businesses requires more than just a great product or service. The digital nature of today’s world is fast-paced and competitive, and businesses without a solid plan often find themselves struggling to stay visible online. Whether you’re launching a new business or looking to expand an existing one, creating a digital marketing strategy

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Why your business needs Google Ads

Reaching your audience at the right moment is essential for business success. That’s where Google Ads comes in. Whether you’re a small business or a large enterprise, Google Ads offers precision, visibility, and measurable returns unmatched by traditional advertising methods. If you’re wondering, “Does Google Ads work for small businesses?” or questioning, “Are Google Ads

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Financial Services & Google Ads: UK Advertisers Required to be Verified by Google by August 2021

Rolling out in August 2021, any financial services advertisers or marketers will be required to be verified by Google so that they can show Google Ads to anyone looking for financial services on Google. This verification is required for all ad formats and extensions. Why is Google requiring verification now? It’s quite simple – Google

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The Benefits of Call Tracking Analytics for Your Business & Digital Marketing

By using call tracking analytics software, you can track inbound calls to where they came from. This allows you to see which marketing channels are doing well, which are not, and what people are phoning about. So what are the big benefits of implementing call tracking analytics for your digital marketing? Attribution Call tracking software

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