Xanthos Digital

Paid Social

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Why your business needs digital marketing

Digital marketing used to be considered an optional channel for businesses. But now, it’s become a necessity for businesses of every shape and size. From increasing brand awareness to driving sales, digital marketing offers unparalleled opportunities to help businesses thrive in an increasingly competitive marketplace. For small- and medium-sized businesses, competing with larger organisations may

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Why your business needs a digital marketing strategy (before you start)

Success for modern businesses requires more than just a great product or service. The digital nature of today’s world is fast-paced and competitive, and businesses without a solid plan often find themselves struggling to stay visible online. Whether you’re launching a new business or looking to expand an existing one, creating a digital marketing strategy

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The benefits of paid social media advertising for businesses

Dismissing paid social media advertising as an unnecessary expenditure for a business can be a big mistake. Many brands see the value paid social advertising offers them, and it is often quite obvious that paid social offers a big opportunity to sell more online or grow their business. However, there are many more businesses that

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