Xanthos Digital

SEO

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Starting with SEO: Applying SEO To Your Digital Marketing Strategy

Starting with SEO can sometimes feel daunting. For some, it’s due to not knowing what SEO is and, for others, how to do it. If you’ve been straddling the fence and wanting to know SEO and incorporate it into your company’s digital strategy, read on. While websites are the main focus for applying SEO, there

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Is SEO Worth it?

We’re sure by now many of you will already know our answer. Of course, SEO is worth it! No one can argue its value, especially for most, if not all, businesses.  It’s not that SEO is worth it, though; the more significant issue is whether it is worth paying for long-term. And for this, we

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SEO Tips for 2022: How to Improve Your SEO In The New Year

If there’s one thing we know about search engine optimisation (SEO), is that it is constantly evolving. 2021 saw Google refine and tweak its algorithm to incorporate new technologies, user behaviours and user experience criteria, including a major page experience update in June, a core update in November and several smaller SEO updates involving link

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How Google Now Generates Titles for Page Results: 87% of SEO Title Tags Still Used

Google confirmed back in August that it changed how titles are generated for search engine result listings. After much furore within the SEO and digital marketing communities, Google has expanded on what has changed, and how it now generates title tags which are displayed within the search engine result pages. Google had previously confirmed that

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