Digital marketing used to be considered an optional channel for businesses. But now, it’s become a necessity for businesses of every shape and size. From increasing brand awareness to driving sales, digital marketing offers unparalleled opportunities to help businesses thrive in an increasingly competitive marketplace. For small- and medium-sized businesses, competing with larger organisations may
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Search Engine Optimisation (SEO) is no longer optional for businesses wanting to succeed online. Whether you’re running a local café or a growing ecommerce store, SEO is the key to driving visibility, attracting the right audience, and staying ahead of the competition. Yet, many businesses hesitate to invest in SEO, often unsure if it’s worth
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Success for modern businesses requires more than just a great product or service. The digital nature of today’s world is fast-paced and competitive, and businesses without a solid plan often find themselves struggling to stay visible online. Whether you’re launching a new business or looking to expand an existing one, creating a digital marketing strategy
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Digital marketing has transformed the way businesses connect with their audience. With constant technology evolution and consumers spending more time online, businesses must adapt to remain competitive. A robust digital marketing strategy is no longer optional but a key driver of growth and long-term success. For businesses at every level—small, medium, or enterprise—leveraging digital marketing
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You’ve finally set up your website and optimised all your site pages but are now unsure of what you can do next. Well, one thing is for sure: unless you are number 1 on Google, there is always something to be done. These possible changes may not be as noticeable as changing the SEO title
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Google has commenced rolling out the first broad core algorithm update of 2022 – as officially announced by Google on May 25th 2022. Google has said that the new broad core algorithm update will take 1 to 2 weeks to fully roll out – so we can expect changes to roll out until around mid-June
May 2022 Broad Core Update released by Google: All You Need to Know for SEO Read More »
Taking the first step in the SEO process for websites can sometimes feel daunting. For some, it’s due to not knowing what SEO is and, for others, how to do it. If you’ve been straddling the fence and wanting to know more about SEO and incorporating it into your company’s digital strategy, read on. While
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So, SEO – is it worth it? We’re sure many of you will already know our answer. Of course, SEO is worth it! No one can argue its value, especially for most, if not all, businesses. It’s not that SEO is worth it, though; the more significant issue is whether it is worth paying for
Google has updated how the local map pack appears in the search engine result pages, as it is now directly interactive from the SERPs. The Google Local Pack includes a map which has before now been static, showing the top local businesses or points of interest with markers. But now, it is interactive so you
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If there’s one thing we know about search engine optimisation (SEO), is that it is constantly evolving. 2021 saw Google refine and tweak its algorithm to incorporate new technologies, user behaviours and user experience criteria, including a major page experience update in June, a core update in November and several smaller SEO updates involving link
SEO Tips for 2022: How to Improve Your SEO In The New Year Read More »
