Website analytics allows you to review how visitors are directed to your website and how they behave once on the site. By understanding this data, it can enable you to retain customers, attract more visitors and even increase your conversion rate and boost your revenue. Understanding who your visitors are and where they come from
The Importance Of Web Analytics For Business Growth Read More »
Google is planning to officially sunset Universal Analytics and make Google Analytics 4 the new standard come July 2023. Universal Analytics is technically the “previous” version, but is still widely used. Universal Analytics has been the standard version of Google’s Analytics platform for some time now. Google Analytics 4 was introduced over 2 years ago,
Google Analytics 4 Upgrade Required by July 2023 & Sunsetting Universal Analytics Read More »
Are you a marketer or business owner? Have you recently set up your website but aren’t sure what else needs to be done to it? If you don’t know already, website analytics is one tool that you should know about and have added to your website. According to Optimizely, website analytics helps you measure and
Importance of Website Analytics Read More »
YouTube is working on giving marketers and creators a more in depth analysis about video performance, including enhanced detailed reports on the sources of views and revenue. Understanding the sources of income and the views for various video formats is needed by creators to ensure they target the best possible group with their content, marketers
Youtube Analytics Set To Update Views & Revenue Read More »
Analytics is at the heart of any digital marketing strategy, and attribution is what analytics is built upon.
Benefits of Attribution Modelling in Digital Marketing Read More »
“Dark social” may sound sinister, but it’s a fairly innocent term that is used to describe sharing on social media or other messaging platforms that provides traffic to your site that cannot be accurately tracked with analytics.
Dark Social: What You Need to Know for Digital Marketing Read More »
Google recently announced a new feature for Analytics and AdWords called Smart Goals, to help businesses optimise for conversions.
Google announces Smart Goals in Analytics for Optimised AdWords Campaigns Read More »
Analytics can be confusing to those new to the tool, so we’ve put together a guide to run through all the data you need to ensure your online business thrives.
Google Analytics for Ecommerce: A Guide to the Metrics that Matter Read More »
Getting started in Google Analytics can be daunting, but our business guide to Analytics should navigate you through the initial complexities.
Google Analytics 101: An Introductory Guide for Businesses Read More »
Just because your website is listed on the first page of Google, doesn’t mean YOUR link will be the one that gets clicked. If your competitors are using rich snippets, or if they’ve posted content that makes use of rich snippets, you may just lose your advantage.
Rich Snippets you can do yourself Read More »
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