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You’ve finally set up your website and optimised all your site pages but are now unsure of what you can do next. Well, one thing is for sure unless you are number 1 on Google, there is always something to...

The world has changed drastically over the past 20 years, and one of the most radical changes comes in the form of the internet and how it has impacted our daily lives and the business world. With the rise of...

Email marketing has played an essential role in any company’s marketing strategy. For many, email marketing is still considered an underrated marketing tool, so much so that some companies only use it to send out a one-off email every now...

Starting with SEO can sometimes feel daunting. For some, it’s due to not knowing what SEO is and, for others, how to do it. If you’ve been straddling the fence and wanting to know SEO and incorporate it into your...

There’s no other channel like email marketing. Even after so many years and with so many other communication methods, email marketing is still a popular method a great number of companies have chosen to use. Why, you may ask? Well,...

Have you ever sent out numerous email marketing campaigns and felt utterly lost with what to do afterwards? Did you attempt to look at the countless metrics associated with them? Or, on the other hand, gave up and started on...

In what is possibly the biggest rebrand in recent memory, Facebook has decided it will be known as Meta going forwards. While Facebook has historically been known as a social network, this is a shift to be known as a...

4 digital marketing focuses to start with for your business You have a business and want to try out a new form of digital marketing but are unsure how and where to start. If this problem has swirled around in...

What is digital marketing? According to HubSpot, “Digital marketing encompasses all marketing efforts that use an electronic device or the internet.” In simple terms, digital marketing is the use of the internet and online digital technologies to sell and promote a company’s products...

Google has officially confirmed it has updated the way it generates web titles in search results. “Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This...

In July 2022, advertisers using Google Ads will no longer be able to create Expanded Text Ads (or ETAs for short) or edit any existing expanded text ads. The only search ad type that will be able to be used...

“They collect thousands of pieces of information about you to create a digital profile that they sell to others…This has been happening without your knowledge or permission. Your information is for sale. You have become the product.” Above was taken...

2021 is a welcome sight for almost everyone on the planet after what has to be one of the worst years in collective memory. Societal and health issues aside, what can we expect in 2021 in regards to digital marketing...

At least twice a year, Google make significant, broad changes to their algorithms. These changes are referred to as “core updates” and keeping up to date with these changes will, in turn, keep you on top of rankings and SEO....

User experience is nothing new, but in May 2021 it is becoming more important than ever with the upcoming Google Page Experience update. Google is constantly looking for new ways to get better at spotting good and bad websites, which...

In October, Google announced the release of a major update that promises to benefit both marketers and business owners alike. That update was Google Analytics 4. With more commerce moving online and businesses under increased pressure, insights into what drives...

COVID-19 has had a profound impact on daily life and businesses. All industries have felt the effects which include closed schools, social distancing, closed public spaces and closed borders. When it comes to the online world, it has also changed...

No longer will advertisers need to reformat and edit images in order to meet Facebook's image-to-text ad rules.