Google has commenced rolling out the first broad core algorithm update of 2022 – as officially announced by Google on May 25th 2022. Google has said that the new broad core algorithm update will take 1 to 2 weeks to fully roll out – so we can expect changes to roll out until around mid-June
May 2022 Broad Core Update released by Google: All You Need to Know for SEO Read More »
Google is planning to officially sunset Universal Analytics and make Google Analytics 4 the new standard come July 2023. Universal Analytics is technically the “previous” version, but is still widely used. Universal Analytics has been the standard version of Google’s Analytics platform for some time now. Google Analytics 4 was introduced over 2 years ago,
Google Analytics 4 Upgrade Required by July 2023 & Sunsetting Universal Analytics Read More »
Google rolled out a new broad core update on November 17th 2021, which completed on November 30th 2021. If you saw any volatility in your rankings or organic traffic on or after November 17th, then it may be that you have been affected by the roll out of the November 2021 broad core update. Google
Google November 2021 Core Update Rolls Out – What Happened? Read More »
Each year, digital marketing platforms find new ways to develop the experiences for their users. Whether it’s new updates and features to social media, Google AdWords or Google search, new things emerge for us users to enjoy. And, this month was no different as Google announced the latest trial – continuous scrolling on Google search
Continuous Scrolling Comes To Search On Mobile Read More »
Google has been very busy in June of 2021, with multiple updates hitting the SERPS, including a big core update, a spam update, and the page experience update. The June core update finished rolling out on June 12th. The page experience updated followed, beginning to roll out on the 15th June. This will continue through
Google Algorithm Updates June 2021: Page Experience, Spam & Core Updates Read More »
Global ecommerce company, Shopify, has expanded its partnership with Google. This will enable Shopify’s more than 1.7 million sellers to have access to a much broader range of Google’s platforms and will mean Shopify products will now be discoverable to more consumers across Search, Shopping, Images, Maps and YouTube. The expansion comes as Google and
Shopify Embarks On Global Expansion With Google Read More »
Launching in just one month, Google has shared new details on the forthcoming page experience update. The update will look to improve how Google spots good and bad websites by adding a variety of user experience criteria as elemental ranking factors. This month Google answered Core Web Vitals and page experience update queries, including new
Google Expands On May 2021 Page Experience Update Ahead Of Launch Read More »
At least twice a year, Google make significant, broad changes to their algorithms. These changes are referred to as “core updates” and keeping up to date with these changes will, in turn, keep you on top of rankings and SEO. “They’re designed to ensure that overall, we’re delivering on our mission to present relevant and
Google’s December 2020 Core Update: What We Know So Far Read More »
Having already made some changes this month, and with more updates following by the end of the year, Google’s AI algorithm improvements are likely to create more diversity in the search results. And in consequence, several degrees harder for SEO. The advancements will include a new spelling algorithm, the ability to index specific individual passages
How Google AI Search Updates Will Impact Your Rankings Read More »
Early in September, Google announced that it will be passing on the costs of the new Digital Services Tax onto advertisers, meaning that click costs will be rising by 2% because of this. Instead of taking a 2% hit, Google decided that advertisers should pay the price. The UK digital service tax was announced back
Google Ads Digital Services Tax Fees Passed onto UK Advertisers Read More »
