As always, it’s difficult to sum up an entire year in just one short post. For this reason I’ve chosen to highlight the key events that had an impact on the digital industry (most notably updates to Google’s search ranking algorithm) and that have, and will continue to have an impact on how companies execute their digital marketing in 2014.
A Digital Round Up of 2013 Read More »
Last month the Google “Keyword Planner” replaced the “Keyword Tool”. Starting September 1, the Keyword Planner Tool was moved out of its beta phase and shortly after, the Keyword Tool was removed. The main difference between the two is that the Keyword Planner requires access to a Google AdWords account. But, there’s more. The new Planner only displays search volume by exact match. It also does not account for device targeting and does not allow the user to distinguish between global and local monthly searches. It also does not allow for filtering by related search terms.
Google Keyword Planner replaces Keyword Tool Read More »
Last month, Google upped the ante on returning (not provided) keyword data, meaning that even MORE searches are encrypted, making measuring via ‘keyword’ almost redundant. Going forward, what are the problems with not having access to keyword data and, more importantly, what are you workarounds? Here are our solutions to the problem.
Google Keyword Data Wipeout Read More »
Direct traffic isn’t just the traffic that comes directly to your site because someone has typed your URL into the address bar. There’s a lot more to it. Actually, direct traffic often includes referrals from emails, instant messenger chats, untagged social campaigns, links from HTTPS websites and much more. Read the full post to find out more. Keep an eye out for the follow up which will teach you how to make sense of more of your direct traffic.
Understanding Direct Traffic – Part 1 Read More »
On Tuesday morning Pinterest rolled out its first official web-based analytics tool. This free tool allows verified Pinterest website owners to track a user’s engagement with their boards and pins and to get insight into the images that people are sharing, whether direct from their website or on Pinterest.
Pinterest Has Joined the Game – Analytics for Businesses Read More »
I began writing this blog post as a review of read later apps like Pocket, Instapaper, Readability and Evernote Clearly, but as I wrote, I realised that the impact of these applications isn’t just huge for advertisers, it’s huge for Search Engine Optimisers (SEOs). For those of you who have never used a read later application, these
Read Later tools are changing the web as we know it Read More »
If you use Google Analytics you know how frustrating that ‘not provided’ label is but do you know why it’s there? Turns out it’s got to do with being logged into your Google account and guess what? It’s all in the name of search privacy.
Google Plus, Privacy & the ‘not provided’ statistic Read More »
There are three very important metrics to pay attention to in Google Analytics. If you’re not already using them to inform some of your digital decisions, find out how they work and what they can tell you about your own website or about your clients websites.
Bounce rate, time on site and pages per visit Read More »
