Xanthos Digital

2019

Berkeley Communications WEDDt U3q3o Unsplash

The Benefits of Call Tracking Analytics for Your Business & Digital Marketing

By using call tracking analytics software, you can track inbound calls to where they came from. This allows you to see which marketing channels are doing well, which are not, and what people are phoning about. So what are the big benefits of implementing call tracking analytics for your digital marketing? Attribution Call tracking software

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Facebook Multiple Text Optimisation

Facebook Introduces Responsive Ads with Multiple Text Optimisation

Facebook has introduced a new feature called Multiple Text Optimisation. This is very similar in concept to the responsive ads which Google introduced to Google Ads. What is Facebook’s Multiple Text Optimisation? Multiple Text Optimisation allows advertisers to create multiple versions of ad elements, such as headlines, ad copy and the descriptions for ads with

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