For PPC, there are many new technological advances on the horizon that will change how we find an audience for our ads online. This includes artificial intelligence, better audience targeting, & improved attribution.
The PPC Advertising Trends to Watch in 2018 Read More »
The search engine results pages have seen a significant shift since around mid-December 2017, and Google has confirmed that it was indeed down to algorithm updates.
Google Algorithm Update in December 2017 Officially Confirmed Read More »
Live video is the latest big thing to make waves in the world of social media. While video has risen in popularity on platforms such as Twitter and Facebook for some time now.
Business Benefits & Uses of Live Video Streams for Social Media Marketing Read More »
A lot has happened in 2017, both good and bad. And in such a turbulent year for the world, the top Google search queries were always going to be interesting.
Google’s Year in Search 2017 Showcases Top Search Queries Read More »
Online retailers were the real winners of the Black Friday weekend in the UK, but high street retailers also saw positive results.
Black Friday Weekend UK Results: Online Sales Rise Despite Footfall Read More »
2017 has been a rather difficult year for retailers, thanks to a number of factors not limited to the weakness of the Pound, a fall in high-street football, business rate increases and Brexit.
Retail & Ecommerce Consumer Trends for Christmas 2017 in the UK Read More »
By now, a Google My Business listing has become an essential part of any business looking to get found in the search results.
How to Optimise your Google My Business Listing for the UK Read More »
Facebook is introducing version 2.2 of the Messenger platform with a host of tools to boost engagement with customers, and the most notable new tool is the Customer Chat Plugin which allows businesses to chat with customers.
Facebook adds Messenger Chat for Business Websites & More Engagement Tools Read More »
For many ecommerce businesses, abandoned shopping carts are one of the biggest annoyances. You can see someone is ready to go with a cart full of goods, but they bail at the last minute.
6 Ways to Improve Abandoned Shopping Cart Conversion Rates for Ecommerce Read More »
Once again, like clockwork, Black Friday is here again. On the 24th of November 2017, shoppers both on and offline will be hitting the physical and digital streets in search of deals and bargains ahead of Christmas.
Black Friday & Cyber Monday Ecommerce Trends for November 2017 Read More »
