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Site content alone is the biggest influence to draw visitors to your site. They want to read, watch or listen to whatever is on the page they’ve chosen. Because of this, content marketing has become something of a staple when...

Starting with SEO can sometimes feel daunting. For some, it’s due to not knowing what SEO is and, for others, how to do it. If you’ve been straddling the fence and wanting to know SEO and incorporate it into your...

Are you a marketer or business owner? Have you recently set up your website but aren’t sure what else needs to be done to it?   If you don’t know already, website analytics is one tool that you should know about...

One area is always needed with every excellent marketing strategy – performance measurement.  No matter what chosen form of marketing your business and marketing team carries out, it won’t be enough for growing your organisation’s conversions and/or sales. Simply put,...

Content marketing over the past years has become increasingly valued by the world. For businesses, this form of marketing has helped them build trust between themselves and their consumers through high quality and informative content to help the reputation of...

“Content is king” You’ve probably heard that before. In fact, it’s been around since Bill Gates published it 25 years ago. But what actually makes content king? Site content alone is the biggest influence to draw visitors to your site....

At least twice a year, Google make significant, broad changes to their algorithms. These changes are referred to as “core updates” and keeping up to date with these changes will, in turn, keep you on top of rankings and SEO....

Whether you already generate some form of content to attract customers to your website or not, many businesses overlook the power of the podcast when it comes to content marketing. When people think of content marketing, they usually only think...

How does your business get started in developing a content marketing strategy that helps deliver on your business goals?