At least twice a year, Google make significant, broad changes to their algorithms. These changes are referred to as “core updates” and keeping up to date with these changes will, in turn, keep you on top of rankings and SEO. “They’re designed to ensure that overall, we’re delivering on our mission to present relevant and
Google’s December 2020 Core Update: What We Know So Far Read More »
User experience is nothing new, but in May 2021 it is becoming more important than ever with the upcoming Google Page Experience update. Google is constantly looking for new ways to get better at spotting good and bad websites, which is why their regular algorithm updates exist. In recent years, Google has added a variety
New Google Page Experience Update Will Become A Key Ranking Factor Read More »
In October, Google announced the release of a major update that promises to benefit both marketers and business owners alike. That update was Google Analytics 4. With more commerce moving online and businesses under increased pressure, insights into what drives sales from digital analytics tools have become even more critical. A development that has been
All You Need To Know About The New Google Analytics 4 Read More »
COVID-19 has had a profound impact on daily life and businesses. All industries have felt the effects which include closed schools, social distancing, closed public spaces and closed borders. When it comes to the online world, it has also changed how businesses approach digital marketing, and has affected the digital marketing strategies of countless brands.
How COVID-19 has Affected Digital Marketing Read More »
No longer will advertisers need to reformat and edit images in order to meet Facebook’s image-to-text ad rules.
Facebook Officially Removes 20% Text Limit in Ad Images Read More »
No-one saw it coming, but the world has changed since only March 2020. Society at-large has significantly changed, as has the daily lives of virtually everyone around the globe. And as consumers, of course, this changes how we act and shop. And so companies needed to adapt. So what has the pandemic and subsequent lockdown
No-one saw such a change coming – but the coronavirus crisis has changed the world. It has had a huge impact on the daily lives of everyone around the world, and has radically changed the behaviour of business and consumers globally. But life goes on, and businesses must adapt in order to survive. How does
Digital Marketing during Crisis: How to Adapt for a Post-COVID-19 Online Landscape Read More »
The COVID-19 coronavirus has had a huge impact for virtually every business in the UK, but many businesses have responded and adapted quickly, moving online to survive and continue to provide to their customers. This pandemic and subsequent lockdown may well kickstart a new online avenue for some businesses, but it will also inevitably cause
With the UK on lockdown, many businesses are having to adapt to a new, unprecedented coronavirus (COVID-19) landscape. While the severity of the coronavirus pandemic has had a huge toll on our healthcare system and the lives of the public, there is also a huge impact on businesses and marketing activity. Many high street stores,
Digital Marketing and Coronavirus (COVID-19): How UK Businesses Can Plan Ahead Read More »
Whether you already generate some form of content to attract customers to your website or not, many businesses overlook the power of the podcast when it comes to content marketing. When people think of content marketing, they usually only think of blogging. Nowadays, lots of people know about how powerful video content can be, whether
How Can a Podcast Help My Business as Part of Content Marketing? Read More »
