Facebook Officially Removes 20% Text Limit in Ad Images
No longer will advertisers need to reformat and edit images in order to meet Facebook’s image-to-text ad rules.
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The Impact of COVID-19 on UK Ecommerce & Online Retail in 2020
2020 has been dominated by COVID-19 everywhere you look. All the news stories revolve around the pandemic, everyone is discussing the latest measures with family and friends, and everyday life has fundamentally changed. Whatever your walk of life or outlook on COVID – it’s likely you’ve seen the impact. You may have self-isolated for months,
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Social Media’s Power Duo Combine For A New Messaging Experience
In the bid to stay connected during the pandemic, people are communicating online now more than ever and whenever we think of social media connectivity, the Facebook family usually follow along the same thread of thought. In a recent survey, Facebook found that on their apps alone, more than 100 billion messages are sent between
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Google Ads Digital Services Tax Fees Passed onto UK Advertisers
Early in September, Google announced that it will be passing on the costs of the new Digital Services Tax onto advertisers, meaning that click costs will be rising by 2% because of this. Instead of taking a 2% hit, Google decided that advertisers should pay the price. The UK digital service tax was announced back
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Why Instagram Poses a Paradigm Shift for B2B Marketing
Named as the ‘most effective marketing channel of all’ by a recent Omobono study, social media marketing has become a key component of any B2B marketing strategy, bringing with it a list of B2B social platforms: Facebook, Linkedin and Twitter. Yet, when reviewing other options, Instagram – an increasingly popular platform whose 1 billion users
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Google Shopping Listings Go Free Worldwide
Back in April 2020, Google announced that businesses would be able to list Shopping products for free. Google Shopping had free listings for US merchants, beginning with the Shopping tab which later expended to the main SERP. Now Google has announced that the free listings in the Shopping tab are now launching across countries in
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Google Maps Update Adds Social Profiles & Community Updates
When people think of social media, Google Maps doesn’t tend to get mentioned. However, Maps is now more social than ever, with new profiles rolled out worldwide. What’s the new Google Maps update about? Maps now has user profiles which features all the reviews and photos they have submitted to the platform. Last year Google
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Facebook Launches “Paid Online Events” For Free
Facebook has launched a new feature which allows SMBs to host paid online events. The new tool is said to be free for at least a year. This is a move from Facebook to help small businesses through the current pandemic, as it offers another way to generate revenue. Facebook has said: With social distancing
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Google Chrome introduces “Fast Page” Label for Fast Load Speeds
Google is introducing a new label to the Chrome browser, which highlights particular pages with speedy load times. The browser will show a “fast page” label which is based on the user experience and load times. This is based on the Core Web Vitals – when these are met or exceeded, then the page will
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How Your SEO Strategy Needs to Change for Post-Lockdown & COVID
As you are likely aware, more people have been spending time online during lockdown, and as multiple countries ease out of lockdown and (hopefully) a post-COVID world, consumer behaviour will continue to be changed. The COVID-19 crisis has changed how we live, how we shop, and how we interact with each other and brands online.
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