How does this new uncertainly impact consumerism and online shopping? November and December are traditionally crucial months for retailers on and offline, and this year is no exception.
User experience is nothing new, but in May 2021 it is becoming more important than ever with the upcoming Google Page Experience update. Google is constantly looking for new ways to get better at spotting good and bad websites, which is why their regular algorithm updates exist. In recent years, Google has added a variety
New Google Page Experience Update Will Become A Key Ranking Factor Read More »
2020 has almost come to a close, and it has not been a year anyone expected. Especially when it comes to ecommerce businesses and online retailers. COVID has affected everyone in a multitude of ways, but the way it has impacted the economy and businesses everywhere is unprecedented. Not only that, but it also changed
Ecommerce & Online Retail December 2020 Update: How COVID Affects UK Shoppers Read More »
In October, Google announced the release of a major update that promises to benefit both marketers and business owners alike. That update was Google Analytics 4. With more commerce moving online and businesses under increased pressure, insights into what drives sales from digital analytics tools have become even more critical. A development that has been
All You Need To Know About The New Google Analytics 4 Read More »
COVID-19 has had a profound impact on daily life and businesses. All industries have felt the effects which include closed schools, social distancing, closed public spaces and closed borders. When it comes to the online world, it has also changed how businesses approach digital marketing, and has affected the digital marketing strategies of countless brands.
How COVID-19 has Affected Digital Marketing Read More »
Having already made some changes this month, and with more updates following by the end of the year, Google’s AI algorithm improvements are likely to create more diversity in the search results. And in consequence, several degrees harder for SEO. The advancements will include a new spelling algorithm, the ability to index specific individual passages
How Google AI Search Updates Will Impact Your Rankings Read More »
In the bid to stay connected during the pandemic, people are communicating online now more than ever and whenever we think of social media connectivity, the Facebook family usually follow along the same thread of thought. In a recent survey, Facebook found that on their apps alone, more than 100 billion messages are sent between
Social Media’s Power Duo Combine For A New Messaging Experience Read More »
2020 has been dominated by COVID-19 everywhere you look. All the news stories revolve around the pandemic, everyone is discussing the latest measures with family and friends, and everyday life has fundamentally changed. Whatever your walk of life or outlook on COVID – it’s likely you’ve seen the impact. You may have self-isolated for months,
The Impact of COVID-19 on UK Ecommerce & Online Retail in 2020 Read More »
No longer will advertisers need to reformat and edit images in order to meet Facebook’s image-to-text ad rules.
Facebook Officially Removes 20% Text Limit in Ad Images Read More »
Back in April 2020, Google announced that businesses would be able to list Shopping products for free. Google Shopping had free listings for US merchants, beginning with the Shopping tab which later expended to the main SERP. Now Google has announced that the free listings in the Shopping tab are now launching across countries in
Google Shopping Listings Go Free Worldwide Read More »
