Early in September, Google announced that it will be passing on the costs of the new Digital Services Tax onto advertisers, meaning that click costs will be rising by 2% because of this. Instead of taking a 2% hit, Google decided that advertisers should pay the price. The UK digital service tax was announced back
Google Ads Digital Services Tax Fees Passed onto UK Advertisers Read More »
Named as the ‘most effective marketing channel of all’ by a recent Omobono study, social media marketing has become a key component of any B2B marketing strategy, bringing with it a list of B2B social platforms: Facebook, Linkedin and Twitter. Yet, when reviewing other options, Instagram – an increasingly popular platform whose 1 billion users
Why Instagram Poses a Paradigm Shift for B2B Marketing Read More »
When people think of social media, Google Maps doesn’t tend to get mentioned. However, Maps is now more social than ever, with new profiles rolled out worldwide. What’s the new Google Maps update about? Maps now has user profiles which features all the reviews and photos they have submitted to the platform. Last year Google
Google Maps Update Adds Social Profiles & Community Updates Read More »
Google is introducing a new label to the Chrome browser, which highlights particular pages with speedy load times. The browser will show a “fast page” label which is based on the user experience and load times. This is based on the Core Web Vitals – when these are met or exceeded, then the page will
Google Chrome introduces “Fast Page” Label for Fast Load Speeds Read More »
Facebook has launched a new feature which allows SMBs to host paid online events. The new tool is said to be free for at least a year. This is a move from Facebook to help small businesses through the current pandemic, as it offers another way to generate revenue. Facebook has said: With social distancing
Facebook Launches “Paid Online Events” For Free Read More »
As you are likely aware, more people have been spending time online during lockdown, and as multiple countries ease out of lockdown and (hopefully) a post-COVID world, consumer behaviour will continue to be changed. The COVID-19 crisis has changed how we live, how we shop, and how we interact with each other and brands online.
How Your SEO Strategy Needs to Change for Post-Lockdown & COVID Read More »
Social media usage has risen during lockdown – Facebook’s Daily Active Users increased by 11% compared to last year. So now that the UK and most of the world is slowly coming out of lockdown, what should marketers be looking at in terms of social media marketing? Video content will be even more important Video
How Social Media Marketing will change Post-Lockdown due to COVID Read More »
Instagram is taking the next step towards offering an on-platform shopping experience via a “Shop” section included within the Explore tab, which shows items available to purchase in a feed of its own The new listings show personalised recommendations based on the user’s account details – including the accounts they follow and other interests. Facebook
Instagram introduces “Shop” tab in Explore for Social Shopping Read More »
More advertisers are calling for Facebook content policy changes and are pulling ads from the platform in order to show Facebook they are serious, by halting spending money with them. Looking at the #stophateforprofit hashtag, many brands have joined the alliance to not spend any money advertising on Facebook for July – or until Facebook
Facebook Ad Boycott July 2020: What is #StopHateForProfit All About? Read More »
No-one saw it coming, but the world has changed since only March 2020. Society at-large has significantly changed, as has the daily lives of virtually everyone around the globe. And as consumers, of course, this changes how we act and shop. And so companies needed to adapt. So what has the pandemic and subsequent lockdown
