What is technical SEO? To put it simply, technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages by search engines. Making a website faster, easier to crawl and set up in a way that helps search engines read and interpret your content are the
What Is Technical SEO, Why Is It Important & How Can It Be Improved? Read More »
At least twice a year, Google make significant, broad changes to their algorithms. These changes are referred to as “core updates” and keeping up to date with these changes will, in turn, keep you on top of rankings and SEO. “They’re designed to ensure that overall, we’re delivering on our mission to present relevant and
Google’s December 2020 Core Update: What We Know So Far Read More »
User experience is nothing new, but in May 2021 it is becoming more important than ever with the upcoming Google Page Experience update. Google is constantly looking for new ways to get better at spotting good and bad websites, which is why their regular algorithm updates exist. In recent years, Google has added a variety
New Google Page Experience Update Will Become A Key Ranking Factor Read More »
In October, Google announced the release of a major update that promises to benefit both marketers and business owners alike. That update was Google Analytics 4. With more commerce moving online and businesses under increased pressure, insights into what drives sales from digital analytics tools have become even more critical. A development that has been
All You Need To Know About The New Google Analytics 4 Read More »
Having already made some changes this month, and with more updates following by the end of the year, Google’s AI algorithm improvements are likely to create more diversity in the search results. And in consequence, several degrees harder for SEO. The advancements will include a new spelling algorithm, the ability to index specific individual passages
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When people think of social media, Google Maps doesn’t tend to get mentioned. However, Maps is now more social than ever, with new profiles rolled out worldwide. What’s the new Google Maps update about? Maps now has user profiles which features all the reviews and photos they have submitted to the platform. Last year Google
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Instagram is taking the next step towards offering an on-platform shopping experience via a “Shop” section included within the Explore tab, which shows items available to purchase in a feed of its own The new listings show personalised recommendations based on the user’s account details – including the accounts they follow and other interests. Facebook
Instagram introduces “Shop” tab in Explore for Social Shopping Read More »
Last year Google showcased Discovery ads in order to help brands find new audiences and engage with potential customers while they browse Facebook. Now Google has announced that this has been rolled out globally for advertisers to make the most of. More consumers are now finding their next favorite brand or product through a growing
Google Discovery Campaign Ads Launched to Rival Facebook Ads Read More »
Facebook announced earlier this month that they were bringing forward the Facebook Shops rollout due to the Covid-19 situation. Facebook Shops allows businesses in the UK and around the world to set up a store which will appear on their business page, Instagram profile or through other means of ads. In the future, there are
Facebook Shops: A New Ecommerce Platform for Businesses to Sell Online Read More »
The COVID-19 coronavirus has had a huge impact for virtually every business in the UK, but many businesses have responded and adapted quickly, moving online to survive and continue to provide to their customers. This pandemic and subsequent lockdown may well kickstart a new online avenue for some businesses, but it will also inevitably cause
