Paid social, or social media advertising, is effectively any form of paid advertising taking place on a given social media or networking site.
What is paid social media advertising? All you need to know Read More »
On the 14th of April, Elon Musk put forward a proposition to acquire the social media company Twitter for $43 billion.
What Elon Musk’s Twitter Acquisition Means for Digital Marketing Read More »
Taking the first step in the SEO process for websites can sometimes feel daunting. For some, it’s due to not knowing what SEO is and, for others, how to do it. If you’ve been straddling the fence and wanting to know more about SEO and incorporating it into your company’s digital strategy, read on. While
Starting with SEO: Applying SEO to your digital marketing strategy Read More »
Google is planning to officially sunset Universal Analytics and make Google Analytics 4 the new standard come July 2023. Universal Analytics is technically the “previous” version, but is still widely used. Universal Analytics has been the standard version of Google’s Analytics platform for some time now. Google Analytics 4 was introduced over 2 years ago,
Google Analytics 4 Upgrade Required by July 2023 & Sunsetting Universal Analytics Read More »
So, SEO – is it worth it? We’re sure many of you will already know our answer. Of course, SEO is worth it! No one can argue its value, especially for most, if not all, businesses. It’s not that SEO is worth it, though; the more significant issue is whether it is worth paying for
On Monday 14th March, 21 courageous volunteers, including myself, my daughter and her Polish friend (acting as a mission critical interpreter), assembled in London to drive 3 minibuses and 3 transit vans full of urgent Humanitarian Aid from the Polish White Eagle Club to the distribution hub at the Warsaw Film and Music School, before
Operation STORK: Milbank Group Helps Deliver Humanitarian Aid to Polish/Ukrainian Border Read More »
YouTube is working on giving marketers and creators a more in depth analysis about video performance, including enhanced detailed reports on the sources of views and revenue. Understanding the sources of income and the views for various video formats is needed by creators to ensure they target the best possible group with their content, marketers
Youtube Analytics Set To Update Views & Revenue Read More »
Are you a marketer or business owner? Have you recently set up your website but aren’t sure what else needs to be done to it? If you don’t know already, website analytics is one tool that you should know about and have added to your website. According to Optimizely, website analytics helps you measure and
The importance of website analytics Read More »
Google has updated how the local map pack appears in the search engine result pages, as it is now directly interactive from the SERPs. The Google Local Pack includes a map which has before now been static, showing the top local businesses or points of interest with markers. But now, it is interactive so you
Google Search Local Map Pack Goes Interactive Read More »
Dismissing paid social media advertising as an unnecessary expenditure for a business can be a big mistake. Many brands see the value paid social advertising offers them, and it is often quite obvious that paid social offers a big opportunity to sell more online or grow their business. However, there are many more businesses that
The benefits of paid social media advertising for businesses Read More »
