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Xanthos is going to AspDotNetStorefront’s Conference in Oregon, USA!

Ecommerce, Website Development, Xanthos News / By

From November 5th through November 7th, Xanthos will be attending the 2013 Developer Conference in Ashland, Oregon. It’s the first time we’re heading overseas for a conference and, according to AspDotNetStorefront, the first time that ANY UK Digital Agency will be represented. We will be tweeting live from the event as well as answering any questions.

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Ace your new web design by creating user personas

Website Development / By

Here’s our step-by-step guide to creating user personas. If you’re considering a website redesign, or perhaps planning on introducing a new product or service, breaking your target audience broken down into ‘types’ or personas, will make the overall marketing a lot easier. From customer surveys through Pinterest character sketches, you’ll find it’s an undertaking that is both serious and good fun.

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Want a mobile-friendly website? You’ve got 4 options…

Digital Marketing, Website Development / By

You’re no longer um-ing and ah-ing about whether or not you need a mobile website. You’ve seen the stats and you see why you do need one, but you’ve now got a slew of very different questions. Do you go with a responsive web design or an adaptive web design? And what about a mobile-only website or a mobile app?

There’s so much to choose from. Which is best? To help you make the right decision, we’ve summed up the pros and cons of each.

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The Statistics That Show You Need A Mobile Website

Digital Marketing, Ecommerce, Website Development / By

We’re not hypothesising about the future being mobile. The future of marketing IS mobile. And if you’re in the ecommerce sector, you should seriously be considering your mobile marketing strategy. According to IMRG, mobile commerce grew by 254% between 2010 and 2011, and by a further 300% between 2011 and 2012. And that’s just one of the statistics. There are plenty more with quite a few direct from Google.

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A new trend - parallax scrolling websites

The New Trend – Parallax Scrolling Websites

Website Development / By

You may have noticed that not all websites adhere to the once strict principle of keeping all the important information ‘above the fold’. In fact, a good many sites now rely increasingly on the fact that a user will scroll, and keep scrolling. This is fine if your target audience primarily uses mobile devices. If they’re desktop or laptop based, you may be in for trouble.

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