In what is possibly the biggest rebrand in recent memory, Facebook has decided it will be known as Meta going forwards. While Facebook has historically been known as a social network, this is a shift to be known as a social technology company. Meta is now the parent company that encompasses all of the apps
Facebook Rebrands to Meta: What It Means for Digital Marketing & Social Media Read More »
In the past 5 years, digital marketing has taken a powerful grip on industry advertising and promoting. Gone were the days when marketing began and ended at traditional TV, radio or general word of mouth. Though these types of marketing mediums are used to this day, helping with a company’s overall marketing strategy, digital marketing
Pros & Cons of Social Media for Businesses Read More »
Last month, the head of Instagram, Adam Mosseri, announced on his Instagram and Twitter pages that Instagram was no longer a photo-sharing platform but a general entertainment app. He explained that from recent customer research, ‘the main reason users used the platform was simply to be entertained.’ And this was one of the main reasons why in
Instagram is ‘No Longer a Photo-sharing Platform’ Read More »
It is no marketing revelation that social media is a hugely influential marketing platform. Yet, the belief that social media marketing is only for B2C companies, even now, is keeping B2B companies from getting the most for their business communication and collaboration. B2B is all about long-term relationship building and, to initiate these relationships,
B2B Social Media Myths Debunked: Why B2B Companies Need Social Media Read More »
Following Shopify’s expansion with Google – an expansion that brought shopping to a multitude of Google’s platforms – last week Facebook announced that it would be adding even more apps to its e-commerce shopping experience, including WhatsApp and Marketplace. Several e-commerce updates were included in Facebook’s bid to make shopping for products across apps easier,
Facebook’s New Update Sees Businesses Reach Customers Across Apps Read More »
In the bid to stay connected during the pandemic, people are communicating online now more than ever and whenever we think of social media connectivity, the Facebook family usually follow along the same thread of thought. In a recent survey, Facebook found that on their apps alone, more than 100 billion messages are sent between
Social Media’s Power Duo Combine For A New Messaging Experience Read More »
No longer will advertisers need to reformat and edit images in order to meet Facebook’s image-to-text ad rules.
Facebook Officially Removes 20% Text Limit in Ad Images Read More »
Named as the ‘most effective marketing channel of all’ by a recent Omobono study, social media marketing has become a key component of any B2B marketing strategy, bringing with it a list of B2B social platforms: Facebook, Linkedin and Twitter. Yet, when reviewing other options, Instagram – an increasingly popular platform whose 1 billion users
Why Instagram Poses a Paradigm Shift for B2B Marketing Read More »
Facebook has launched a new feature which allows SMBs to host paid online events. The new tool is said to be free for at least a year. This is a move from Facebook to help small businesses through the current pandemic, as it offers another way to generate revenue. Facebook has said: With social distancing
Facebook Launches “Paid Online Events” For Free Read More »
Social media usage has risen during lockdown – Facebook’s Daily Active Users increased by 11% compared to last year. So now that the UK and most of the world is slowly coming out of lockdown, what should marketers be looking at in terms of social media marketing? Video content will be even more important Video
How Social Media Marketing will change Post-Lockdown due to COVID Read More »
