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SEO

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Should I Outsource SEO? Why You Should Consider Outsourcing SEO to an Agency

Whether you have put any time or money into the search engine optimisation of your business website or not, it may be worth considering outsourcing your SEO efforts. There are numerous reasons you should be considering outsourcing your SEO activity to an agency that specialises in digital marketing and SEO. We have outlined some of

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Google’s BERT Search Algorithm Helps to Understand Natural Language

Google has released BERT, which includes new neural networking techniques which helps to understand intentions behind search queries. BERT is Bidirectional Encoder Representations from Transformers. What is BERT? BERT is one of the biggest updates to Google’s search algorithm in quite some time. In fact, it is likely to be the biggest change Google have

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Nofollow And New Link Attributes Google

Google Evolves Nofollow & New Link Attributes: Sponsored & User Generated Content

Google is changing how rel=nofollow links work, and is introducing 2 new link attributes. These are for sponsored links and user generated content. What’s changed with nofollow? Google is changing how the nofollow link attribute will work. Google will now see the link as a hint, as opposed to a directive for rankings. Additionally, Google

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