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2013

Want a mobile-friendly website? You’ve got 4 options…

Digital Marketing, Website Development / By

You’re no longer um-ing and ah-ing about whether or not you need a mobile website. You’ve seen the stats and you see why you do need one, but you’ve now got a slew of very different questions. Do you go with a responsive web design or an adaptive web design? And what about a mobile-only website or a mobile app?

There’s so much to choose from. Which is best? To help you make the right decision, we’ve summed up the pros and cons of each.

Want a mobile-friendly website? You’ve got 4 options… Read More »

The Statistics That Show You Need A Mobile Website

Digital Marketing, Ecommerce, Website Development / By

We’re not hypothesising about the future being mobile. The future of marketing IS mobile. And if you’re in the ecommerce sector, you should seriously be considering your mobile marketing strategy. According to IMRG, mobile commerce grew by 254% between 2010 and 2011, and by a further 300% between 2011 and 2012. And that’s just one of the statistics. There are plenty more with quite a few direct from Google.

The Statistics That Show You Need A Mobile Website Read More »

Are your product descriptions mind-numbingly dull?

Digital Marketing, Ecommerce / By

Just because your product pages look good and your product pictures look even better, does not mean you are doing as well as you could be. If your copy sucks, you’re probably losing money. Here’s our guide on how to write to entice and on how to avoid being boring. Check our list to see whether or not your copy falls into this category.

Are your product descriptions mind-numbingly dull? Read More »

Corporate Social Media

Who should manage social media marketing in your business?

Digital Marketing / By

If you’re at a point in your business where you’re trying to decide who should manage your social presence, you’ve probably been doing your fair share of worrying. After all, social media horror stories abound.

There’s also the question of who will best be able to amalgamate your business strategy with your social strategy. Is social a job for an intern or is it something that should be relegated just to the Marketing or the Customer Service Department? In this post we debunk 6 myths surrounding who should be managing your social media accounts.

Who should manage social media marketing in your business? Read More »

Google Takeout

Download your Google Reader data before July 15 or lose it!

Digital Marketing / By

On the 1st of July, Google discontinued its Google Reader service. If you were an active Google Reader user, there’s no reason to panic…yet.

According to Google, your data will be still be available to download until 12PM PST July 15, 2013.

For the next 10 days, there’s still an easy way to download all of that data you have accrued. We’ll walk you through the process now.

Download your Google Reader data before July 15 or lose it! Read More »

Shopping

5 ways you can sell even more online

Ecommerce / By

You don’t necessarily need ‘conversion rate optimization services’ to sell more. Provided you’re willing to put in the time and get the help you need where you need it, you’ll be just fine. To make your job even easier, we’ve collated 5 useful tips on the things you can do to boost sales (naturally, this assumes you’ve got a good ecommerce webiste set up in the first place).

5 ways you can sell even more online Read More »

Google Plus - becoming popular

A thumbs up for the G+ platform – the future of social

Digital Marketing / By

Barely two years back Google+ was the bullied kid on the social media block. No one thought it would take off – not when Facebook was doing so well, and although pretty much everyone registered or had a profile by virtue of simply having a Google account, it took a while for people to catch on.

Things have changed. As of December, Google+ reported it had 343 million active users, which means that Google+ is now the second most used social platform out there.

A thumbs up for the G+ platform – the future of social Read More »

SEO comic

Idiosyncrasies of marketing in the digital era

Digital Marketing / By

‘Is it okay to tweet something that happened yesterday’ or what do we do if Iran wants to ‘Facebook friend us’? Is there a way to circumnavigate the digital world and how do you answer all the questions that arise when things are changing so fast? We’ve picked out 6 cartoons that summarise some of the idiosyncrasies of marketing in 2013. We’d love to hear your thoughts too!

Idiosyncrasies of marketing in the digital era Read More »

Penguin 2.0

All eyes on deck! Google unleashed another Penguin

Search Engine News / By

On May 22, 2013, Google rolled out another change to its search ranking algorithm – Google Penguin 2.0 which is targeting web spammers and black hat SEOs. Approximately 2.3% of English-US queries were affected by the 2.0 algorithm change. In this summary we’ve also included a few pointers for avoiding a Penguin ‘slap’. Get in touch if you need more help.

All eyes on deck! Google unleashed another Penguin Read More »