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September 2013

Google Keyword Planner replaces Keyword Tool

Analytics Tools, Digital Marketing, Search Engine News / By

Last month the Google “Keyword Planner” replaced the “Keyword Tool”. Starting September 1, the Keyword Planner Tool was moved out of its beta phase and shortly after, the Keyword Tool was removed. The main difference between the two is that the Keyword Planner requires access to a Google AdWords account. But, there’s more. The new Planner only displays search volume by exact match. It also does not account for device targeting and does not allow the user to distinguish between global and local monthly searches. It also does not allow for filtering by related search terms.

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Content Marketing – why you should do it and how to do it

Digital Marketing / By

The rise of content marketing as a broadly accepted and widely encouraged ‘online marketing strategy’ might largely be attributed to updates that Google made to their search ranking algorithm beginning in 2011. However, with an aim to win customers over, content marketing has been around at least since the 1800s. Here’s a history of it as well as a discussion of the types of content marketing you can do and a brief guide to creating your own content strategy.

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How to increase business leads online

Digital Marketing, Ecommerce / By

So, you can be found online and you haven’t incurred any Google penalties. The only thing is … you’re not getting found by the right people, or you’re not ranking high enough and as such, you’re not generating leads.There’s really not a single answer I can give you in order to solve this problem. There are so many things you can do and, if you do them right, increase online business leads threefold!

This article assumes that you already have a business website; that your site is listed in the SERPs (even if it’s not on page 1), and that it does already generate leads (if few). I have not however assumed you have a conversion-optimised website or that you are doing all of the digital marketing you could be doing to generate leads.

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