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What’s In Store for Xanthos?

Digital Marketing, Ecommerce, Xanthos News / By

2013 was a big year for Xanthos – we became an RAR+ agency thanks to reviews from our clients; we attended AspDotNetStorefront’s Developer conference in the USA; and we introduced a host of new services as well as our own advanced ecommerce site search.

This year we’ve got even bigger plans in store and building on last year’s success are beginning the new year by adding a member to our team. Find out more about what we’ve got planned.

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Highlights from AspDotNetStorefront’s Developer Conference

Ecommerce / By

A little over a month ago, Nirav (one of our senior developers) and I attended AspDotNetStorefront’s 2013 Developer Conference in Ashland, Oregon. It was a great opportunity for us to meet and speak with the AspDotNetStorefront team, and it gave us good insight into what might be ‘in store’ for 2014 and beyond.

In this post I would like to share the highlights of the AspDotNetStorefront (ASPDNSF) developers conference.

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The B2B Ecommerce Web Design ‘Template’ for 2013

Ecommerce / By

A simple Google search for ‘2013 ecommerce web design trends’ reveals only the standard stuff we all probably already know – responsive web design, focus on search, minimalist web design, infinite/long scroll pages, etc. Of those few posts that do review and provide links to specific websites in order to corroborate their findings, most of them are heavily B2C focused. Here’s our B2B-focused take.

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Xanthos is going to AspDotNetStorefront’s Conference in Oregon, USA!

Ecommerce, Website Development, Xanthos News / By

From November 5th through November 7th, Xanthos will be attending the 2013 Developer Conference in Ashland, Oregon. It’s the first time we’re heading overseas for a conference and, according to AspDotNetStorefront, the first time that ANY UK Digital Agency will be represented. We will be tweeting live from the event as well as answering any questions.

Xanthos is going to AspDotNetStorefront’s Conference in Oregon, USA! Read More »

How to increase business leads online

Digital Marketing, Ecommerce / By

So, you can be found online and you haven’t incurred any Google penalties. The only thing is … you’re not getting found by the right people, or you’re not ranking high enough and as such, you’re not generating leads.There’s really not a single answer I can give you in order to solve this problem. There are so many things you can do and, if you do them right, increase online business leads threefold!

This article assumes that you already have a business website; that your site is listed in the SERPs (even if it’s not on page 1), and that it does already generate leads (if few). I have not however assumed you have a conversion-optimised website or that you are doing all of the digital marketing you could be doing to generate leads.

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Use One Page Checkout to Improve Site-wide Conversion Rates

Ecommerce / By

If you’re in the ecommerce sector, you’re no stranger to mulling over all of the things you can do to improve your conversion rate. What you probably don’t know is that there’s a simple solution to decreasing shopping cart abandonment. It’s called One Page Checkout. It’s easy to implement, simplifies the checkout process and overall also contributes to customer satisfaction. Find out more about it here as well as more about the statistics behind the assertion.

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The Statistics That Show You Need A Mobile Website

Digital Marketing, Ecommerce, Website Development / By

We’re not hypothesising about the future being mobile. The future of marketing IS mobile. And if you’re in the ecommerce sector, you should seriously be considering your mobile marketing strategy. According to IMRG, mobile commerce grew by 254% between 2010 and 2011, and by a further 300% between 2011 and 2012. And that’s just one of the statistics. There are plenty more with quite a few direct from Google.

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Are your product descriptions mind-numbingly dull?

Digital Marketing, Ecommerce / By

Just because your product pages look good and your product pictures look even better, does not mean you are doing as well as you could be. If your copy sucks, you’re probably losing money. Here’s our guide on how to write to entice and on how to avoid being boring. Check our list to see whether or not your copy falls into this category.

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