For any retail business, whether an online retailer or otherwise, digital marketing plays an increasingly important role. Consumer demand is higher than ever for online purchases and interactive experiences that blend the on and offline retail worlds. Having an effective digital marketing strategy in place can really make a big difference in the growth of
Digital Marketing Best Practices for the Retail Sector Read More »
By 2021, it is estimated there will be more smart speakers used around the world than tablets, according to Canalys. The smart speaker base will grow from around 114 million to 208 million in 2020. The US is the largest market, and Asia is on the rise. The US is projected to remain the largest
The Rise of Smart Speakers: Overtaking Tablet Usage by 2021 Read More »
Content marketing is an ongoing process, and it’s likely you have old content that still attracts traffic, or is still relevant and has been gaining less traffic as the months and years go by. But what can you do to refresh your old content in order to boost the traffic to your website and achieve
How to Refresh Old Content Marketing Posts to Improve SEO Rankings and Boost Traffic Read More »
Marketing automation can do many different things to benefit your business, but how does it actually work?
How Marketing Automation Works: The Benefits & Impact on Your Business Read More »
The manufacturing industry can be very competitive, and even if you are in a specific niche where you are the front runner, it’s likely there are competitors hot on your tail. The marketing landscape is always changing, with algorithm changes and new tools and techniques meaning you may be left behind if you don’t keep
Digital Marketing for the Manufacturing Industry: Best Practices, Tips & Trends Read More »
LinkedIn announced LinkedIn Live – its own live video broadcasting service to rival other social media sites. LinkedIn has come late to the game – but this may be a significant step forward for businesses they may rely on LinkedIn for promotions, advertising or otherwise. Why has LinkedIn introduced Live Video? Video is big for
What LinkedIn Live Means for Businesses & Marketers Read More »
Google has announced that it is introducing more room for text within call-only Google Ads – which is an extension of the previous expanded text ads.
Google Ads Update: Expanded Call-only Ads Gives You More Room for Text Read More »
Industry 4.0 relates to the ongoing transformation of manufacturing technologies in the digital age. This includes the internet of things, or IoT, cyber-physical systems, cloud computing, cognitive computing and more. One big factor that manufacturing firms have left out of this matter however, is the impact of digital marketing and creating a digital strategy that
Industry 4.0 and Digital Marketing: Creating a Digital Strategy in Manufacturing Read More »
Google Ads are commonplace, and even Facebook Ads are used by a wide array of businesses. But LinkedIn Advertising still goes somewhat under the radar – and this is undeserved. Especially if you are in a B2B environment, LinkedIn Ads should be on your radar if you aren’t already making the most of it. The
Benefits of LinkedIn Advertising for UK Businesses Read More »
Content marketing has come a long way, and in some ways is still in its infancy. More and more businesses have now seen what content marketing can achieve, for both branding and generating results, and so we have seen many changes and trends in the content marketing space. Content marketing in 2019 is sure to
7 Content Marketing Trends for Businesses in 2019 Read More »
