Xanthos Digital

31 January 2014

Seeking Answer

Matt Cutts says guest blogging for SEO is out – how should you respond?

On the 20th of January 2014, the head of Google’s Webspam team, Matt Cutts, posted the article that has had digital marketers, SEOs and webmasters talking about ever since. In previous years, the practice of guest blogging served as a reliable tactic for building up a good backlink profile, which ultimately increased your chances of ranking well. However, over the past couple of years, since Google began focusing on quality content and domains referring relevant traffic, things have changed.

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Marketing Concept: Arrows In Finance Symbol Target On Wall Background

Why you MUST have a monthly Facebook budget

In light of recent events – mainly a change to Facebook’s News Feed ranking algorithm – what is and isn’t displayed in your news feed are primary factors forcing businesses’ world-wide to reconsider how they treat Facebook. Given how many factors contribute toward getting seen in the News Feed, the real question remains: Should you invest time in organic (non-paid) posts to your Facebook Business Page in the hopes of getting seen in the Feed?

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