Content Marketing – why you should do it and how to do it
The rise of content marketing as a broadly accepted and widely encouraged ‘online marketing strategy’ might largely be attributed to updates that Google made to their search ranking algorithm beginning in 2011. However, with an aim to win customers over, content marketing has been around at least since the 1800s. Here’s a history of it as well as a discussion of the types of content marketing you can do and a brief guide to creating your own content strategy.
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