Google’s Hummingbird Update is About Speed and Precision
About two months ago, Google changed their ranking algorithm. They called it ‘Hummingbird’ because according to them, it’s ‘precise and fast’. Hummingbird’s main focus is on ‘conversational search’ and on returning results that match full queries rather than just results with matching keywords. Google only announced the change a month later on September 26th. Since then we have been waiting to hear more about how it’s impacted search results. Here are the details.
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