TikTok for Business Launched for Advertisers

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TikTok has announced a new portal for businesses to manage advertisements, which shows they are serious about becoming a platform for businesses to advertise and reach new audiences.

TikTok for Business is a good step towards making some real changes in the social media advertising space. It has grown a huge amount in a small space of time, and has become the new “cool” social media platform among young adults, teens and younger children.

TikTok is now the 6th largest social network with 800 million monthly active users. It is also the top downloaded app of 2020.

Today, we’re excited to introduce TikTok For Business, our global brand and platform that is home to all current and future marketing solutions for brands. TikTok For Business solutions are designed to give brands and marketers the tools to be creative storytellers and meaningfully engage with the TikTok community.

TikTok has had ads for some time, however there was no self-service platform initially which required a representivie and a signed insertion order in order to display ads on the platform.

TikTok for Business is a single portal for ad management, which will see more ad offerings roll out in the future.

As it stands, you can currently show the following forms of ads:

  • TopView
  • Brand Takeovers
  • Hashtag Challenges
  • Branded Effects
  • In-feed videos

TopView ads are ads shown when someone opens the app. This can be up to 60 seconds.

Brand takeovers are full-screen ads which are either images or videos – either 3-second JPG files or 5-second videos.

In-feed ads are full-screen ads which appear under the “For You” are of the app, which can last up to 60 seconnds. They appear as a normal post which users can engage with.

Branded hashtag challenges are created by businesses in order to promote engagement. Users can create response videos with a hashtag and they will be added to a single feed.

Branded effects is essentially a special effect which a brand has created, including filters and stickers unique to the brand in question.

TikTok gives the following reasons to consider utilising the platform for advertising:

Scale & creativity: TikTok is a growing platform for marketers to leverage as a must have destination. TikTok is an entertainment based platform, offering users and brands the tools to tell their stories. 

Sight, motion & sound: With TikTok, the industry can build for a mobile, sound-on environment. And, there are so many opportunities for sound: music, sound effects, voice-overs, reactions and more. 

Inclusive & participatory community: TikTok is all about “join.” This presents an original opportunity for marketers to create work that becomes a part of our community. On TikTok, people can become so engaged and inspired by a marketing campaign, that they’ll create their own version of it. Brands can actually experience the impact their campaigns have on people. 

The place where culture is made: TikTok is an open platform where anyone and any brand can be discovered. The opportunity to learn about what is happening all over the world is limitless. Culture is created in an open and inclusive way on TikTok, every day. 

Seamless & simple solutions: Our products deliver across every marketing touchpoint and allow for rich and immersive storytelling. All are seamless, full-screen video and appear natively with the user experience. Working with many of the industry’s leading third party providers, we are building out our suite of measurement solutions. Today, we are also excited to announce our latest AR Branded Effect called Branded Scan, a new product that allows users to have an augmented reality experience with any brand.

You can learn more on the TikTok for business page.

If you’re interested in taking your digital marketing to the next level, we are offering a free digital marketing or ecommerce consultation to help businesses out during this time.