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The Ultimate Pay-per-Click (PPC) Guide for Schools and Educational Institutions

In today's dynamic digital landscape, a robust online presence isn't a luxury for educational institutions – it's essential. Pay-per-Click (PPC) advertising offers a powerful tool to reach your target audience directly, driving valuable traffic to your website and increasing applications or enquiries....

The Ultimate SEO Guide for Schools and Educational Institutions 

In the ever-changing digital landscape we exist in today, having a solid online presence isn’t a luxury for educational institutions anymore – it’s a necessity. Search Engine Optimisation (SEO) plays a significant role when it comes to getting new prospective...

Glossary

PPC and SEO Acronym Glossary for 2024

Whether you’re a skilled marketer or just stepping into the digital arena, having a digital marketing glossary at your disposal can come in handy. With dozens of acronyms, metrics, tools and techniques, and new technologies introduced all the while, our...

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Why Email Marketing is Essential for your Business

Email marketing has played an essential role in any company’s marketing strategy. For many, email marketing is still considered an underrated marketing tool, so much so that some companies only use it to send out a one-off email every now...

5 Top Content Marketing Tips For Your Business

Site content alone is the biggest influence to draw visitors to your site. They want to read, watch or listen to whatever is on the page they’ve chosen. Because of this, content marketing has become something of a staple when...

The Importance Of Web Analytics For Business Growth

Website analytics allows you to review how visitors are directed to your website and how they behave once on the site. By understanding this data, it can enable you to retain customers, attract more visitors and even increase your conversion...

Are Pinterest ads worth it?

There are a million and one social platforms that businesses can choose from that’ll help market themselves online. And, of course, out of the many, most businesses only hear of or want to use Facebook, Instagram, Twitter, and even LinkedIn...