Gone are the days when blogging was relegated to a community of teenage diary writers. Today, maintaining a blog is as much a personal choice as it is a business decision. From local plumbers to Fortune 500 companies, blogging has become a business necessity.
Working as an Internet Marketing Executive for Xanthos Digital Marketing, I have learned the value of collaborating with clients who are willing to put in the time and to knuckle down and write. Apart from increasing a company’s online exposure, a blog gives businesses a human face and a tangible voice. The value of this in a world of untouchable corporate giants is priceless. After all, it’s easy to do business with and to buy from someone you feel you can understand and interact with. It’s the perfect medium through which to create long-term customer relationships.
Why Businesses Should Blog
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