Digital Marketing

Social Media Marketing

There were 57.6 million social media users in the UK at the start of 2022, equivalent to 84.3% of the population.

Social media users in the UK increased by 4.6 million (+8.7%) between 2021 and 2022.

There were 57.6million social media users in the UK at the start of 2022, equivalent to 84.3% of the population, an increase of 4.6million (+8.7%) between 2021 and 2022.

DataReportal – February 2022

Social Media Marketing

Build your brand and engage your audience with social media marketing

Social media marketing is one of the essential mediums for companies to engage and connect directly with their audience – but many brands do not take advantage of this platform. With over 2.3 billion active social media users, coming at a global penetration of 30%, you cannot afford to ignore social media platforms. It allows you to spread your message, increase brand awareness, share your content, build a following, and nurture your leads.

We understand that not all social platforms work for all businesses. Some may find promoting their business on Facebook is the best way to get to their market; however, for others, the best way to get to their audience is through Instagram, Twitter, LinkedIn, or even Pinterest. It’s why, at Xanthos, we take the time to audit and delve into your existing social accounts and discuss your business goals. We work closely with you to put together the best package to help improve your online awareness and engagement and gain potential leads.

Our social media marketing and social media management services can help you build your brand, find new customers and generate additional revenue.

Still need convincing?

What social media can do for businesses

For the majority of people, social media has become a part of daily life. Whether it’s a quick scroll through Facebook to see updates from family, a Twitter feed refresh to catch up on the latest news, or a browse of Instagram to see what your favourite celebrities have been up to – it’s become a ritual. Social media has become a critical tool for any business which wants to grow online.

There are many reasons why social media marketing is such an essential part of any digital strategy, including:

Share information with your audience in real-time

Provide quick and responsive help to your customers

Nurture leads from early on in the buying cycle

Creates brand, service or product awareness

Engages your customers and clients

Humanise your business by allowing people to get to know the people behind the brand

what we have to offer

Our social media management process

Offering social media management for social channels including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

1) Audit & objectives
2) Competitor analysis
3) Identify buyer personas
4) Social media optimisation and development
5) Create an ongoing social content calendar schedule
6) Reporting
AN ongoing process

Why invest in social media?

We can align your social media strategy with other aspects of your digital marketing to drive the best results for your brand. As well as our extensive knowledge, experience and tools, we strive to give clear direction on our proposed content schedule and how it meets your business goals.

We won’t recommend social media channels we do not think will add value to your business. So, whether you’re looking to improve your social media marketing, or just getting started, we are here to help your business get the most out of your social media marketing.