Xanthos Digital

Digital marketing services

SEO agency Cambridge

Xanthos Digital is a Cambridge-based digital agency dedicated to helping businesses grow through results-driven digital strategies. Our SEO services are designed to boost your website’s visibility, attract high-quality traffic, and outpace the competition. With a team of experienced SEO specialists, we cover every aspect of search engine optimisation—from on-page and technical SEO to local and content optimisation—ensuring your site not only ranks well but also delivers a strong return on investment.

SEO team planning strategy

The importance of SEO

Predominantly, SEO helps brands boost their online visibility to relevant users; however, its benefits go way beyond this. A high-ranking site is more trusted by users, helping brands build credibility in their industries. Similarly, with a strong SEO strategy on their side, brands are able to analyse their competition, ensuring they keep ahead of the curve and maintain their edge. Unfortunately, Google’s algorithm can be unpredictable, but Xanthos Digital’s SEO services provide brands with the right tools to stay on top of algorithm updates and track rankings. This is without mentioning how a solid SEO strategy improves the usability of a site, resulting in improved satisfaction and better rankings.

Our success

Anecdotes from a few of our SEO clients

Worked with Xanthos for 2+ years with our construction business. Really noticed the increase in business especially with companies that are based outside our region. We are able to keep the pipeline full with the additional business that was drawn in, much of what led to high value contracts. It wasn't a matter of monitoring hits/clicks but actually, what was the effect on the business. Highly effective
Ralph Marx
Technical Concrete Cutting
We have had a good journey with Xanthos, our project was to augment our organic search results, plus target our website to bring in more sales. Both objectives have been achieved, and we continue to work with the Xanthos team to ensure we maintain and improve our online presence
Neil Coles
Cole's Sewing Centre
Very professional, forward-thinking - you drag me into things that I should be doing in digital marketing to generate sales. Xanthos has a good, stable team
David Thompson
Teknis

Why choose Xanthos for SEO in Cambridge?

At Xanthos, we pride ourselves on being an extension of your team; we’ll act as your partner to understand and communicate your brand effectively and generate the right leads. What’s more, we’re not about vanity metrics; instead, we focus on transparency and delivering tangible results. SEO is always changing, which is why we’re here with you every step of the way to ensure that your site is technically sound, findable, and designed for Google’s ‘mobile first’ index. Rather than quick wins, we employ methods that are most likely to see sustainable results, allowing you to improve your visibility and generate quality traffic.

Case studies

Examples of the sort of results our SEO services have achieved:

112% increased revenue

from organic search, year-on-year

128% increase

in organic search impressions

Elite Wheels

Elite Wheels, based in the UK, is a prominent retailer specialising in premium alloy wheels and performance tyres

Objective

Help to grow overall sales with a move to selling online

Challenge

Selling more wheels and tyres online to assist in doubling the turnover.

What we did

Brand new Shopify ecommerce store with digital marketing services post-launch, including SEO, Google Shopping and Search campaigns.

Learn More

Our managed SEO process

Over the years, we have developed our SEO process to suit our clients as best possible, but ultimately, to deliver results in the form of improved rankings, increased organic traffic and leads or sales via search.

We don’t like smoke and mirrors – we try and be as transparent as possible while keeping it simple for our clients to understand what we are doing and why. If you would rather stay out of the nitty gritty and let us deal with it all, that’s fine, too! But below is a bit about what we do:

Initial consultation and SEO audit

We start with a thorough consultation to understand your business objectives, target audience, and competition. Our team then conducts a comprehensive SEO audit.

Keyword research and strategy development

Based on your goals and audience, we perform in-depth keyword research to identify high-value, relevant search terms that will drive qualified traffic. We use this data to create a bespoke SEO strategy.

On-page optimisation

Our team optimises individual pages on your website to improve visibility and user engagement. This includes refining meta titles, descriptions, headers, and content structure, as well as optimising images and internal linking.

Technical SEO enhancements

Technical SEO is vital for search engine visibility and smooth site performance. We address backend elements such as site speed, mobile responsiveness, and crawlability.

Ongoing optimisation and reporting

SEO is an ongoing process, and we continuously monitor performance, making adjustments as needed to keep your site competitive. Through monthly reporting, we provide clear insights into key metrics.

FAQ

SEO FAQs

An SEO agency brings a wealth of experience to your team, offering pay-as-you-go SEO services and access to industry-leading tools, except with no upfront costs and flexibility to scale up or down. Just like having your own marketing department, our SEO agency will monitor and report on marketing performance with regular reports and meetings at an interval that suits you. The decision ultimately comes down to your individual business and goals. 

For those looking for instant lead generation, PPC is a great solution to consider. When combined, both channels work remarkably well at driving targeted traffic and generating leads. 

SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) are two distinct online marketing strategies with their own advantages and considerations. PPC delivers immediate results by placing your ads at the top of search results, providing quick visibility and traffic. Good SEO, on the other hand, can take months to build but yields long-lasting results, unlike PPC, where your ad positions are lost the moment you pause your campaigns. A combination of the two can be extremely powerful, helping you dominate the SERPs in more ways than one and reducing your cost per click.

We conduct thorough keyword research to identify high-value terms that are relevant to your business and likely to drive conversions. We consider factors like search volume, keyword competition, and user intent to develop a list of target keywords that align with your goals.

We track key performance metrics such as organic traffic, keyword rankings, conversion rates, and return on investment (ROI). Our monthly reports provide clear insights into the impact of our SEO efforts so you can see how we’re helping your business grow.