PPC, or pay-per-click advertising, is a highly effective means of generating instant traffic flow and leads. Giving you complete control and visibility of where your ad spend goes, it allows us to put every penny spent to good use.
Finding new customers has never been easier. With Google Ads, you can precisely target specific demographics, positioning your business directly in front of those seeking products and services like yours. With our Google Ads, you can jump to the top of search results, maximise your visibility and get ahead of the competition.
90% of internet users see Google Ads and are almost twice as likely to click through when shopping online. With the potential to nearly double your website traffic, paid search offers a powerful avenue for you and your business to achieve your growth objectives.
At Xanthos Digital, we’re dedicated to bringing ambitious business goals to fruition for our clients. Using our decades of experience, we craft and execute profitable advertising strategies, successfully helping dozens of brands achieve their ambitious growth plans. When carrying out these strategies, we keep transparency at the forefront by providing clear and comprehensive reporting that keeps you informed every step of the way. We take on the role of your digital partner, closely collaborating with your team to grasp your brand and drive high-quality leads.
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Are you wondering if your PPC campaigns are delivering the best results? Xanthos Digital offers a complimentary digital health check to assess your current PPC performance. We review critical elements such as keyword targeting, ad relevance, bidding strategy, and conversion tracking, identifying areas where optimisation can drive more value from your budget. With our expert recommendations, you’ll gain insights on how to refine your PPC strategy to increase clicks, conversions, and ROI. Let us help you make your PPC campaigns work harder for your business.
PPC advertising, short for Pay-Per-Click, is a digital marketing method where advertisers pay a fee each time their ad is clicked. It's a way for businesses to drive traffic to their websites by placing ads on search engine results pages (like Google or Bing) or on social media platforms (such as Facebook or LinkedIn). On Google Ads, advertisers bid for ad placement, and the ads are displayed based on factors like bid amount, ad relevance, and quality score. PPC advertising allows businesses to target specific keywords, demographics, interests, and behaviours, making it a precise and measurable form of advertising.
PPC can indeed be effective for small businesses. It offers a targeted approach to reach potential customers, allowing businesses to control their spending and track their return on investment (ROI) more effectively. By targeting specific keywords and demographics, small businesses can increase their visibility online and drive relevant traffic to their websites. Additionally, PPC campaigns can be adjusted and optimised based on performance, making it a flexible and scalable option for businesses of all sizes. However, success in PPC requires careful planning, monitoring, and optimisation to ensure a positive return on investment (ROI).
At Xanthos, our approach to PPC management involves strategic planning, ongoing monitoring, and data-driven optimisation to ensure your ads continually perform and every penny of your budget is put to good use.
Integrating PPC and SEO efforts across search engines, social media platforms, and display networks can create a cohesive and integrated marketing strategy. Through SEO-optimised pages, you can ensure a good landing experience, leading to greater results from your PPC advertising campaigns. PPC can also help SEO teams leverage meaningful data and insights, helping to improve content and search engine rankings further.
For businesses with ambitious growth plans, a combination of the two is highly recommended; PPC will give you instant traffic and leads, while SEO improves the performance of those campaigns and creates a website that does the work for you by bringing visitors organically.
PPC (Pay-Per-Click) advertising operates on a bidding system where advertisers bid on keywords relevant to their target audience.
For Google Ads, the process begins by carefully selecting the search terms or keywords you want your ads to appear on.
Next, ads are created with compelling copy to attract clicks, and a maximum bid amount is set to control the upper limit of what you're willing to pay per click, keeping within your budget.
When users search for those terms, your ads enter an auction to determine their placement. You then pay for the clicks on your ads, staying within the budget you've set.
At Xanthos, we optimise PPC campaigns using data such as CTR (Click-Through Rate), conversion rate, and ROI. By adjusting bids, refining ad copy, and improving targeting strategies, we help maximise your return on investment.
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