Running an ecommerce business is never simple or easy, and achieving business growth to take it to the next level can leave many people scratching their heads. If you haven’t invested in online advertising, or have just dipped a toe in, then perhaps you should revisit investing in online advertising and digital marketing for your
How & Where to Advertise an Ecommerce Website Online Read More »
Google has released BERT, which includes new neural networking techniques which helps to understand intentions behind search queries. BERT is Bidirectional Encoder Representations from Transformers. What is BERT? BERT is one of the biggest updates to Google’s search algorithm in quite some time. In fact, it is likely to be the biggest change Google have
Google’s BERT Search Algorithm Helps to Understand Natural Language Read More »
Search engine optimisation, or SEO, can make a huge difference to your business. But how does SEO help your business, and how does SEO play a role in helping your business grow online? What is SEO? SEO is optimising your site for search engines. This includes optimising your content, such as keywords, images, text and
How SEO Helps Your Business Succeed & Grow Online Read More »
It’s likely you’ve heard about marketing automation, and how it can revolutionise your digital marketing activities, but perhaps you’re still not clear on exactly what marketing automation can do.
What is Marketing Automation and How It Works for Your Business Read More »
Google is changing how rel=nofollow links work, and is introducing 2 new link attributes. These are for sponsored links and user generated content. What’s changed with nofollow? Google is changing how the nofollow link attribute will work. Google will now see the link as a hint, as opposed to a directive for rankings. Additionally, Google
Google Evolves Nofollow & New Link Attributes: Sponsored & User Generated Content Read More »
Google officially began rolling out a new core update on the 24th of September 2019.
Google September 2019 Core Update Rolls Out Read More »
The new feature allows businesses to create automated question and answers via Facebook’s Messenger, which are launched when a Facebook user clicks one of the “click-to-Messenger” ads available in Facebook News Feed.
Facebook Lead Generation Ads for Messenger Rolls Out Globally Read More »
How does your business get started in developing a content marketing strategy that helps deliver on your business goals?
How to Develop a Content Marketing Strategy for Your Business Read More »
SEO can play a pivotal role in your business growth. But still, many small business owners fail to see the value in investing in SEO – but what can it achieve?
11 Key Benefits of SEO for Small Business Read More »
Google will be removing Average Position reporting from Google Ads on September 30th 2019. So what should you do now?
Google Ads Removing Average Position in September 2019 Read More »
